Originally Posted by btarunr
< insert filmmaker > doesn't have to come to agreement with Lamborghini for the Gallardo he's about to crash in the film.
You are wrong, if there is a Logo/Model name they have to. There is a lot of TV series where you can see cars with brands covered up.
If it's a trademark it doesn't matter where you use it you need owners approval. Dice fault that they didn't ask for it before using. But I think its a smart move from DICE as if they would ask each company if they can use it in their game 100% of trademark/name owners would reply with a price. This way they only need to handle them picky companies that notice it and the rest which is ignored/unnoticed they get free.