Originally Posted by qubit
Have you tried phoning them for a reactivation then? Did they reset you on the spot? That would help mitigate the problem somewhat, but is still a pain in the ass that I don't feel people should have to go through. The way Steam does it is way better. Period.
EDIT: I've just remembered that Ubisoft's marketing department told guru3d that it's three activations and that's it. A far cry from what the FAQ says, which makes all the difference.
What happens to people in non-european countries or countries without a ubisoft office? International calls every time you want to re-activate? No thanks.