Originally Posted by AthlonX2
They havent lost the entire console market,it was rumored the new xbox will have an nvidia gpu. most likely something comparable to a 4 series but none the less nvidia
So you missed the talk weeks ago where they said M$ is going to use AMD also? GPU listed in that was the 6670. Yeah, midrange stuff. Next console gen is looking to be crap. Originally there was also talk Sony would use Intel for PS4 graphics, then larrabee was canned and that was history.
NV lost these contracts because of their bonehead moves. They did this during the first Xbox. M$ wanted to lower to cost to help sell units, the GeForce 3 in it was a big expense. NV wouldn't budge on price. They wanted a premium for it despite it being old chips by that time.
I heard a similar thing happened with Sony and PS3. NV is not the best partner when it comes to consoles. The plus side of all consoles having AMD now is that they will be similar in hardware which may help cross platform titles.