Originally Posted by Selene
It really sucks that we are going to have to pay $499.99 for the GF104(now GTX680) that was slated to be the GTX660TI @299.99 because AMDs 7950 and 7970 where not as powerful as NV thought they would be.
It doesn't suck; no one is making you purchase it, if you can't stomach the price there will be some that do. So, Nvidia isn't pressured to release a high end part, while trying to implement some new wiz-bang feature on lower chips to achieve competitiveness… and that’s somehow AMD's fault.
So in your mind back a half-a-year ago or more Nvidia knew "with certainty" the reference 7970’s would bring about 12-18% improvement over the GTX 580, so with that they shelved the "top dog" embarking to make the GK-104 competitive. Hinging on if they can successfully implement some untried feature to boost the performance as need.
Nvidia was able to even if already a "think tank" project; completely evaluate, implement and tested all the parameters to make Dynamic profiles features function flawlessly in those 6 months? A tall order, but plausible.
You deduce AMD placed the bar too low, so Nvidia's running up to it, and figures ah! what the heck watch this…
Rolls it shoulders back and limbos under the bar wowing the faithful! They throw arm up in victory saying we got to the other side; though with new rules ok? Wait for their next attempt.
So A GK-100 is such the virtuoso in performance, power, and price Nvidia couldn't bring themselves to market it?
Don’t get me wrong if it works and they planned it this way (even as a contingency) when first setting out in developing Kepler… Kudos for them, and good game changer.
While if they had apathy 6 months back and changed their game plan based on a speculation of performance, wow they risked a lot on what might or should've been at least shown previously in a trail product.