Originally Posted by Aquinus
I'm trying to understand people when they say that the new GTX 680 isn't supposed to be their fsater model for Kepler. If that is so, why is its product placement so high. The 690 is still supposed to be nVidia's dual GPU solution, right?
It's not because of the model number, it's because of the chip number (GK104). When Fermi was in development, it was GF104/GF114 (GTX460/560) for the Mid-Range model, and GF100/GF110 (GTX480/580) for the highest end model. Nvidia has used a similar naming scheme for their chips for going on a decade now, maybe longer.
This card is listed as GK104, which means it was originally designed to replace cards like the GTX460/560/560Ti. There was information suggesting there was a GK100 and even a GK110 in development, but that disappeared. Couple this with Nvidia PR people and CEO's saying they expected more from AMD, and it would appear that Nvidia just took their intended mid-range offering, tweaked it, and relabeled it a GTX680.
Just look at the specs for the GTX680 that we know, 2GB VRAM, 256-bit memory bus, and GK104 chip. It has all the markings of what should have been a GTX660. The actual model number is second to the chip