Originally Posted by Dj-ElectriC
"Guys, the PCB is THAT short. there's no way we can market a card named GTX670 that will look like a friggin GT440."
no matter the look, as long as the performance is there, it deserves the name. what it doesnt deserve is the pricetag. by shorter pcb, modified to direct fan or fanless (hope it wont needed fancy cooler since the gpu is small and not too hot), and open casing, it might drive the price into sub 300usd, even lower to 250usd. If it happened, then we not need gtx660 anymore.