Originally Posted by Darkrealms
Unfortunately that is the market, not the manufactures. If Nvidia limited retale sales to about $1k (more for OC, water block, etc) then we would be buying them on ebay from the same sellers that are selling them for $1650 on amazon. Either way the 690 and 680 would be more expensive than retail because of the lack of supply.
But this wouldn't happen if the 680 and 7970 were more evenly matched, which is exactly my point.