I don't think that the main purpose of this card is to be "better" overall than nvidia's offering, nor outsell it. It is build to become the worlds fastest single gpu card, and I happily would take a 7970 over a GTX 680. Because they've managed to sh*t all over nvidia's face with it and Ujesh Desai's with his smug face while holding the good boys card in the hand and harping on about how efficient it is. I want GPUs to be thirsty monsters and smell when you're gaming.
What AMD is doing, is putting up a fight. by the way GTX 680 is good for one very good reason. they've compromised on computational capabilities. AMD has much less cash to spare on it's whole business of CPUs, Chipsets, GPUs and so on than nvidia does in it's GPUs "only", Remember G80? 475 Million Dollars.
And also remember third party designs which "will" employ better cooling...
Last edited by ISI300; Jun 26, 2012 at 03:59 PM.