Originally Posted by WarEagleAU
If John Q Public could get a bluray dvd drive for 125 dollars...that damn thing would have won the war already. This is showing what Sony Pays per part, based on what they were told and their own research. I dont find it a stretch to believe sony is losing roughly 300 USD per console. In fact, I would think they were losing more, if not for this article. To believe they arent is kind of ridiculous to me. But to each his own. I just find it odd that sony can get some shit so cheap, the bluetooth module, wireless 802.11agb thing...Im jealous.
So you think it is completely realistic to believe that Sony is paying $54 per hard drive directly from seagate in quantities of 1 million+ units, when I can go over to Newegg and buy the same drive for $56? Something tells me that Sony is getting a slightly better deal than $2 off per drive.
I also highly doubt it costs sony $125 to build a blu-ray drive, the basic components aren't that much different than your $25 DVD-Rom. I highly doubt Sony is paying anywhere near $125 per Blu-Ray drive, especially since they are making them themselves. The high price of new technology is usually always due to the price of developement, but the actual parts and labor probably amount to less than $50 to actually make the drive.
We can agree that Sony is losing money on these thing, I just think it is ridiculous to believe these reports of Sony paying near retail prices for some of the parts. No one but Sony has any clue what they are actually losing per console, my guess is that these reports are drastically overestimating what Sony is actually paying for their parts, the fact that they claim near retail prices for some is proof of that.