I originally wanted water cooling because of how awesome it looked, saw a lot of amazing water setups, which is why I voted looks bad ass. However, I originally got an H60 when overclocking my 1090t to manage temps, as my zalman cooler just couldn't handle it anymore. Then, after getting my 2600k, I switched to a custom loop to improve again, as well as include my graphics cards.
It does take more work and more money, but it's enjoyable. Now that I have a decent setup with quiet fans, it's a very quiet system, much quieter than air, usually only hearing the pump
I say go for it, you have money's flowing anyway