Originally Posted by pr0n Inspector
It's a flop because the name is super-diluted. UltrabooksŪ could have secured a niche market had they stayed slim, light, clean-looking and long-lasting. But they didn't, because every manufacturer tried to push cheaply made garbage that are no better than "normal" laptop as UltrabooksŪ.
and the reason its diluted, is because it was contradictory.
light weight, high CPU powered laptops with extra battery life.