The NPD Group is a market research data aggregating company. They are a business. This news is their best effort to get MS as their customer.
"Become our customer"... "pay the fees"... "share your internal data with us"... "we will then make this publicly available" xxxxxxxxx "but if you dont, we'll harm your efforts of trying to "up" your questionable OS"
Blackmail in another name if you ask me.