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There will be rebrands in the low end segment that is controlled by OEMs. Both nVidia and AMD do it, it's out of their hands when the big dogs in the OEM market want something, they get it.
Big companies like Dell and Acer, and all the other vendors don't care if they rip-off people who buy pre-built PCs. Most of them will never know that their new graphics card is just a rebadge of last year's model.
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