Originally Posted by erocker
The interview sounds like desperation from Mr. Wong. Optical media is dying rather quickly with PC users. Everything is going the way of digital/the "cloud"/etc. Online distribution of media has exploded. I can't think of one thing in the market that tells me Optical Disc usage will rise. The rise in price just reflects the dwindling demand and the need to keep profits/bottom line where they want it.
Prices aren't dictated by any single manufacturer. Its dictated by the market. You're misinformed if you think a company can charge whatever they want just to meet some sort of bottom line. If you can't make a profit at a price consumers are willing to pay, you go out of business. Raising prices will only drive your customers to your competitors faster.
He gives a logical explanation for why prices are expected to increase. Because smaller producers are closing up shop. With less competitors and a higher than expected demand, prices will inevitably increase. Its simple economics really. Not some method to maintain profits. It just doesn't work that way.