They might aswell start bundling
FREE OXYGEN with every GeForce GTX 
It does make Nvidia look cheap. Seriously couldnt they team up with a much better brand Star Wars has a F2P or other MMO which usually are free 2 play.
They been hawken Hawken since last years E3 (They use it on every presentention since then) so they arent even try'n with the bundle. Its like marketing team was so lazy they said, "Eh we've been promoting this game since last year just throw it in so it seams like there is more."