Definition of gameplay
Better gameplay means that when you play the game you're having fun playing the game as it's meant to be played instead of fighting with it or haveing stuff happen that makes no sense or is just stupid. Gameplay means you don't getting bored with it after 2 weeks cuz the only thing the game has is pretty graphics. Gameplay is substance.
Of course, to each his own, but my favourite type of gameplay is what Urt 4.0 proposes.