Its strange that their cooler only drops the temps by 7 degrees. I mean its hardly worth talking about imo.. If you slapped a VF900 (just eg.) on a X1800 it dropped the temps by up to 25 degrees!!!! I woulda thought it would be a little better thats all. I would imagine that like all the other Asus top models they are quite expensive. Just buy a normal one and slap a HR03 on it.
That asus card also goes to show you don't really need ramsinks.... even when you are @ 2000mhz..