Don't like it. Don't buy it
They will soon get the picture! (get it.. picture... lol)
If this ever happens I will buy even LESS DVDs than I already do. I fucking HATE having to watch anti-piracy/copyright bullshit at the start of a DVD. I JUST BOUGHT the damn thing. The irony is that if I download a 700Mb Divx file it will start with the movie straight away. No adverts, no trailers, no crap.