The factory in the article is owned by PC Partner ltd, not Sapphire...
Sapphire - like most other AIBs - is just a video card reseller
. They order (buy) the assembled boards from OEMs like PC Partner, Foxconn or Flextronics which build all video cards be it Geforce or Radeon. Foxconn (one of the board-OEMs) and Zotac (subsidiary of PC Partner) are afaik the only AIBs that actually produce their own cards.
Originally Posted by Random Murderer
it says a lot about a company when ati rebrands their(sapphire's) cards as "built by ati."
Where does it say that?