Following failed talks with Take-Two’s management, games developer Electronic Arts has instead decided to directly approach shareholders with its takeover bid. EA has kept its offer at $26 per share, which would give the deal a total value of around $2 billion. EA’s CEO, John Riccitiello, said:
This is a great opportunity for Take-Two shareholders. We believe Take-Two investors will see our tender offer as the best way to maximize the value of their investment in Take-Two. This tender offer provides a clear process to complete the proposed transaction. For EA shareholders, the combination would add additional intellectual properties to our already strong portfolio and welcome Take-Two's talented creative teams to the great development organization we've built at EA.
Take-Two has issued a notice to all of its shareholders urging them not to accept the offer, but EA has set a deadline of 11th April – two weeks before the release of the eagerly awaited Grand Theft Auto IV.