Action too late. Press release indicating that the red ring of dead is fixed in the future
by the not yet implemented 65nm FAB process, is just awfully poor PR. Basically it's an admission that it is still a problem and still occuring.
PR department should fall on swords immediately.
X360 team should have gone back to OEMs much earlier and demanded die-shrink. It's kind of too late. The X360 brand is already spoiled, and a die shrink without NEW FEATURES to excite the consumer is another missed opportunity.
Marketing department should fall on swords immediately.