techPowerUp! Forums - View Single Post - Report: Microsoft Prepares to Release the 65nm Xbox 360 ''Jasper'' Consoles in August

lemonadesoda · May 8, 2008, 09:26 PM

Action too late. Press release indicating that the red ring of dead is fixed in the future by the not yet implemented 65nm FAB process, is just awfully poor PR. Basically it's an admission that it is still a problem and still occuring.

PR department should fall on swords immediately.

X360 team should have gone back to OEMs much earlier and demanded die-shrink. It's kind of too late. The X360 brand is already spoiled, and a die shrink without NEW FEATURES to excite the consumer is another missed opportunity.

Marketing department should fall on swords immediately.

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May 8, 2008, 09:26 PM	#3
lemonadesoda Eligible for custom title Join Date: Aug 2006 Posts: 5,337 (2.17/day) Thanks: 749 Thanked 960 Times in 710 Posts System Specs	Action too late. Press release indicating that the red ring of dead is fixed *in the future* by the not yet implemented 65nm FAB process, is just awfully poor PR. Basically it's an admission that it is still a problem and still occuring. PR department should fall on swords immediately. X360 team should have gone back to OEMs much earlier and demanded die-shrink. It's kind of too late. The X360 brand is already spoiled, and a die shrink without NEW FEATURES to excite the consumer is another missed opportunity. Marketing department should fall on swords immediately.