It's all about marketting. If the Fatal1ty brand can make them dollars, why wouldn't they leverage it? Just because it means nothing to us, does not mean that it does not increase their revenue.
Don't judge them harshly for wanting to increase their bottom line.
Cloud (noun, singular): A dynamic arrangement of multiple potential single points of failure, with a user at one end and their data at the other.
Get more tech news on a wide variety of topics at NextPowerUp