Originally Posted by newtekie1
Because it doesn't make a whole lot of sense to sell this card for $500 when two HD4870's would cost you $600. They would be shooting themselves in the foot.
It doesn't really make a lot of sense to release a dual card at more than the price of the 2 that make it up. Nvidia released the gx2 at like 2.5x the price of the gts 512, and that was ridiculous. 3870x2 was released at about $50 less than 2 3870s, which is right where it should be. I would imagine this comes in a $549, but if it is $499 that's all the better. Ati is actually making it practical to spend so much money on a video card (as practical as it can be) instead of simply throwing out a high end card and making it elitist. And I bet their sales benefit from it.