Originally Posted by lemonadesoda
Er, no. Need to look closer at the math.
1./ You only pay the PRICE DIFFERENCE.
2./ The RETAILER makes the biggest margin, BFG ends up giving you a bigger credit than the money they ever received.
3./ They now have a USED card they must try to sell, or its big money down the toilet.
I'm sure they dont really make money on it. The reason to do it is pure marketing.
A./ You choose BFG over another brand.
B./ It sounds GREAT but most people (they hope) wont actually go for it.
I'm sure that if EVERYBODY that owned a BFG card took it back tomorrow to pay only the "upgrade" price for a brand new card, they would go bust.
I would assume you would pay "Retail" price on an upgrade, so probably a 40% mark up from whatever you paid. I do think the trade up program is a huge marketing ploy, perhaps I'll look into since I have one.
Think they would let me trade up from my 8600 to a 260?