Originally Posted by btarunr
I agree. Beyond smart move, it's self-defense and above all, protecting its own FireStream GPGPU architecture from being overrun by CUDA. It's already established that a RV770 churns-out more GFLOPs (1000~1200 GFLOPs) than GT200 (980 GFLOPs), when exploited as a GPGPU, ATI GPUs could fare better, so NV wants to spread CUDA there saying "You can haz PhysX", but it's their 'trojan horse' in my opinion.
Every time I start thinking you're valuable to TPU you go and use icanhazcheezeburger speak.