This monitor is likely to be using an inexpensive AU Optronics TN Panel – sacrificing color gamut, color palate, viewing angles, gray-scaling, deep/dark blacks, screen (backlight) uniformity, for exaggerated brightness/contrast levels (which is great for marketing) and low response times.
It's interesting – a little bit of consumer education would render this type of monitor technology obsolete, forcing panel manufacturers to find and develop ways to make superior monitor technology (VA, IPS) less costly and more accessible.
As it stands, the vast majority of panels being sold are now 19- to 24-inch TN panels, as they are cheap to manufacture. Whenever you see a monitor costing less than $500, you get what you pay for – and, many times, it's not much. Many are finding out, the hard way, that the cheaper LCD monitors are a big step backwards from CRT technology. The very best LCD technology (H-IPS), although much closer to, but still not as good as the very best CRT technology (which is still being used today to edit and master today's big screen films), costs upwards of $700 to well over $2,000.
Get your free LCD Panel education here: