In the US, very soon at a computer store or the computers section of your mall, chances are you could come across "Gurus" to assist your software related purchases. Simply put, these are liaisons deployed by Microsoft to assist shoppers with "choosing the right software" for the PC. They will be in place to help customers with buying PCs with Windows installed or simply to learn more about Windows and related products.
Microsoft has plans to deploy 155 "Microsoft Gurus" across the United States within this year to begin with, and plans to expand the program depending on its success. According to Microsoft general manager of corporate communications, Tom Pilla, the customer reps would be responsible for helping answer questions regarding Microsoft and PCs offered in the stores. This has something in common with the recent Gates-Seinfeld commercial in which Gates is assisted by Seinfeld when shopping for shoes at a mall.