Microsoft Kinect 'NuAds' is disgusting.

[BumbleBee]

http://www.youtube.com/watch?v=RSk5DhxQHLo

This video gives us a unique opportunity to see behind the wall that one would hope separates entertainment from advertising.

I'm not saying there is anything terribly wrong with adding new functionality to the advertising that pops up on an Xbox 360 console. I just hate how this video makes it feel like the console has become purely a vehicle for advertising. Of course that's not true. This is a video created by marketing folks for advertisers. It's not meant to be viewed by us regular folk.

I'd like to think that as Microsoft continues to expand the way they jam ads into the Xbox 360 console they'll start to pass that savings onto users by not only preventing hikes in Xbox Live membership, but perhaps dropping the fees a bit. I'm not holding my breath though.

The video, and the advertising tech it shows off, does get under my skin a bit if only because some of this looks like unique, interesting, cool technology that still hasn't popped up in many Xbox 360 video games. I suspect most people purchased a Kinect to enhance their gaming experiences, not their advertising ones... right?

source: Kotaku

[FordGT90Concept]

Wow! I've never seen such a high ratio of dislikes to likes on a video. Guess that's no suprise considering the subject matter though.

88 likes, 3,264 dislikes


That's got failure written all over it.

[hellrazor]

Makes me think of Futurama.

[KieranD]

Why would i want to spam my friends with advertisements? If i wanted to see the nearest Toyota Sales Garage i could use a search engine i dont watch an advert and then go um i want to buy a Toyota.

[EchoMan]

Wouldn't it be great for me the advertiser, YES. Would it be great for the consumer, no.

It's stupid and the fact people are already condoning Microsoft to stuff ads in your face where by you're paying for a service is sad enough. It's no wonder they're conjuring up these ideas, you the consumer has already said it's okay. Cancel your live service, throw the xbox in the trash bin and start a world wide boycott, the tools have never been easier to make it happen.

[v12dock]

I feel bad for the guy in the video.

[KieranD]

Originally Posted by EchoMan

Wouldn't it be great for me the advertiser, YES. Would it be great for the consumer, no.

It's stupid and the fact people are already condoning Microsoft to stuff ads in your face where by you're paying for a service is sad enough. It's no wonder they're conjuring up these ideas, you the consumer has already said it's okay. Cancel your live service, throw the xbox in the trash bin and start a world wide boycott, the tools have never been easier to make it happen.

The xbox was fine as a gaming console now its being touted as a social media hub.

[Raijian]

Walk in bedroom
Turn on 360
Play Gears of War
Decide to watch Toyota advertisement for no apparent reason
Decide that very moment to buy a Toyota
Decide to use 360 as a GPS instead of common knowledge of dealerships or if one really doesn't know the area, I don't know, say, a GPS?

no.