ASRock Aims to Ship 10 Million Motherboards in 2012

[btarunr]

ASRock is aiming to reach a milestone only two other companies have managed to reach, ASUS and Gigabyte, of shipping 10 million motherboards in an year. With shipments of 1.9 million motherboards in Q4 2011, ASRock will have shipped around 7.8 million motherboards in 2011, that's 13.3% short of its goal for 2011 of shipping 9 million boards. The markets of profitable high-end motherboards have been traditionally dominated by the likes of ASUS and Gigabyte, though ASRock has managed to make inroads to this segment with some competitively-priced products in 2011, note sources.

In 2012, with a more established brand, ASRock finds that 10 million goal realistic. Next year, Intel will launch its third generation Core processor family, and with it, a new line of desktop chipset, codenamed "Panther Point", leaving motherboard makers like ASRock scope to design and launch new products. Motherboards amount to 90% of ASRock's revenues, with the remaining 10% from HTPCs, sources note.



Source: DigiTimes

[DannibusX]

My next board is probably going to be an ASRock. Only 11,999,999 more to sell.

[Kovoet]

These boards ain't that bad and the prices are always good

[stefanels]

Nice... I use only ASRock mobos for more than 4 years...

[lastcalaveras]

now if only they could change those pesky warranty conditions

[bear jesus]

Originally Posted by lastcalaveras

now if only they could change those pesky warranty conditions

Which warranty conditions are you referring to?

[qwerty_lesh]

I can see them selling a lot of x79's, hell, i'd buy one and i used to dislike asrock.

when i first saw the xfan feature i thought it would be terrible, a pissy litlte fan running all the time on the SB which would go mega loud after a few months like on the old NF boards, but I was wrong, it almost never spins, and thus I was won over, particularly with their stability.

both Asus and Asrock managed to pull off some of the best x79 boards ive seen so far and my impression of them in general has changed for the better.

[SteelSix]

Originally Posted by DannibusX

My next board is probably going to be an ASRock. Only 11,999,999 more to sell.

Hehe, I'm adding one to a newegg basket right on another screen.

[SteelSix]

Originally Posted by qwerty_lesh

I can see them selling a lot of x79's...
both Asus and Asrock managed to pull off some of the best x79 boards ive seen so far...

I was planning on skipping X79, but the Extreme 7 just came available on Newegg for $259. I had to grab one and will wait for i7 3820 to mess around with the platform. It'll be my first ASRock board, looking forward to it..

[happita]

I always thought these "little guy" companies who aren't ASUS and Gigabyte were never going to put a dent in their profits. Well, I was wrong and ASRock has won me over and now has a new customer and possibly a continuing customer if they keep up the great stuff their doing over there

[NdMk2o1o]

[Steven B]

I hope people realize that ASRock is not the little guy. They really are just a cheaper ASUS.

With X58 ASRock has 1 year warranties for most of their boards GB and ASUS has 3.
With Z68/P67 ASRock had 2 year warranties for most of their boards, GB and ASUS had 3.
With X79 ASRock is offering 3 year warranties with their boards, GB is offering 5 and ASUS is still 3.

They are getting better and better, but its not from natural evolution. They don't need to have the huge R&D and acquisition of parts the little guy like MSI or ECS needs to have to compete, they already have it.

ASUS and ASRock share the same foundries and R&D, people just don't realize it.

The only thing ASROck and ASUS do not share when it comes to boards is BIOS and ROG, I don't think ASRock foundries touch ROG products.

In my opinion ASROck was designed to make more money for ASUS, and that is exactly what they are doing, they have displaced MSI and ECS and are now going after GB from up top and bottom.

[SteelSix]

Originally Posted by Steven B

I hope people realize that ASRock is not the little guy. They really are just a cheaper ASUS...
The only thing ASROck and ASUS do not share when it comes to boards is BIOS and ROG, I don't think ASRock foundries touch ROG products...

Hope you don't mind I trimmed this up. No need to rekindle the ASRock/Asus thing. The former is bringing incredible bang for the buck to the industry. What's relevant is here and now, not their roots..

[MAXLD]

Spec and visual wise, those X79 boards seem quite nice, but there's no way I'm buying a board nowadays without full passive cooling... solve that, and you'll have my attention...

[SteelSix]

Originally Posted by MAXLD

Spec and visual wise, those X79 boards seem quite nice, but there's no way I'm buying a board nowadays without full passive cooling... solve that, and you'll have my attention...

I can relate. I haven't had active cooling on a mobo in a while. I was surprised in seeing Asus' top x79 boards using active cooling. I've been itching to check out ASRock so I grabbed an Extreme 7 despite the active cooling. The fan's on a 3-pin header, so I'm hoping bios keeps rpm's low unless really needed. It looks to be a quality fan. If kept at low rpm, it should be quiet. I'll be posting pics and impressions in a few days.

[Steven B]

They are very close no one wants to realize it, ASRock really only has to market their boards and build a BIOS. I wouldn't be surprised if ASRock started to replace both GB and ASUS, that is what i think ASUS wants in the end. No one really thinks desktops will last more than 10 more years from now, so they are make preparations to start selling cheaper products.

FYI the active cooling is wroth ATM, as it is on the wrong heatsink. Since they removed SAS they removed a lot of heat, the X79 PCH doesn't get hot at all.

the VRm heatsinks on all boards get very hot though. R4E included.

[hhumas]

great news

[Kantastic]

AsRock is no longer part of AsusTek, and so they are now allowed to compete with Asus in every market which would explain the company's direction as of late.