Toshiba Asks: What Would You Do Without NAND Flash Technology?

btarunr · May 1, 2012, 01:22 PM

Imagine a day without your smartphone, music player, tablet, or any of your other favorite portable devices -- these are examples of the scenarios that Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, explores in its new NAND Flash Deprivation Experiment campaign. Launched to commemorate the 25th anniversary of Toshiba's invention of NAND flash, the campaign takes a look at what happens when people are deprived of NAND flash -- and all of the everyday devices they use that are enabled by it.

What is NAND Flash?
A form of non-volatile memory, NAND flash technology is low-power and extremely durable, offering high-capacity data storage with fast erase, write and read capabilities. It was named "flash" because it only took a few seconds to erase the chip -- as compared to the main technology at the time, EPROMs, which took about 20 minutes to erase under an ultraviolet light.

Where is NAND Flash Now?
Since inventing the technology in 1987, Toshiba has seen the market for NAND flash memory grow by leaps and bounds. Enabling the mobility of content in today's consumer products, NAND flash has become the de facto silicon storage of choice for everything from memory cards and USB drives to solid state drives and enterprise flash arrays.

Getting the Word Out: The Campaign[*]Toshiba's interactive campaign that explores the impact of NAND flash features:

Video Series: This series of brief videos takes a humorous look at what life might be like without NAND flash. Visit www.flash25.toshiba.com/#watch for a first look at Toshiba's NAND Flash Deprivation Experiment: Evidence that life without flash technology would be a cruel experiment, indeed!
25 Years of NAND Flash website: A new website launched to be a one-stop shop for all things related to the 25th anniversary of NAND flash. Visit www.flash25.toshiba.com to see each NAND Flash Deprivation Experiment video as they roll out throughout the year. The site also features a timeline of notable NAND flash achievements over the past 25 years, images, industry voices, and much more.
Facebook: Get involved - Like Toshiba's 25th anniversary of NAND flash page on Facebook to join the conversation: www.facebook.com/Flash25Toshiba.
Twitter: Follow Toshiba on Twitter to stay up to date on all of the latest campaign happenings: @Flash25_Toshiba.
Giveaways: For U.S. residents, like www.facebook.com/Flash25Toshiba on Facebook and enter in the drawing to win one of five Toshiba Excite Tablets! Measuring just 0.35 inches thin and weighing a mere 1.32 pounds, the Excite 10 tablet is extremely portable. And thanks to the 16GB of flash memory on board, you'll be able to store large volumes of photos, books, videos, games, music, and other data. Additionally, each month, the first 100 people in the U.S. to like the Facebook page and enter to win will receive a free NAND Flash Deprivation Experiment t-shirt.

Visit the website for more.

pantherx12 · May 1, 2012, 01:25 PM

"What Would You Do Without NAND Flash Technology?"

Probably use some other technology.

AphexDreamer · May 1, 2012, 01:28 PM

Yeah someone else would have made it.

Prima.Vera · May 1, 2012, 01:30 PM

This is how Japanese think about the intellect of the American teenagers. The irony is that I was witnessing some of them a little while ago, and they are not far from it.

)))

james888 · May 1, 2012, 02:01 PM

Teenagers are a little better than that

Aleksander · May 1, 2012, 02:05 PM

#1: Payed teenagers to do as monkey
#2: Toshiba or someone from toshiba?
#3: The scientists would do as monkey if electricity was not invented

Scatler · May 1, 2012, 02:08 PM

And here i thought that i have already seen some of the dumbest ads that companies tend to release.
This one takes the crown.

AphexDreamer · May 1, 2012, 02:10 PM

If Tesla were alive today...

He'd turn of the lights in that room and Cut the AC system.

Prima.Vera · May 1, 2012, 03:13 PM

lol @ comments

))

Delta6326 · May 1, 2012, 03:25 PM

... Don't see teenagers like that around here.

Go CD players!

Scheich · May 1, 2012, 03:33 PM

Flash plugin, flash memory, not a fan, sorry.

Red_Machine · May 1, 2012, 03:34 PM

CD players still require memory due to the fact they cache the date from the CD to the local device. I believe that the device the guy is holding in the video's thumbnail is a portable cassette deck.

InnocentCriminal · May 1, 2012, 04:01 PM

Videos like that pisses me off. The girl is fit though.

BOWCHICKABOWOW!

Neuromancer · May 1, 2012, 04:04 PM

Quote:

Originally Posted by pantherx12

"What Would You Do Without NAND Flash Technology?"

Probably use some other technology.

Probably NOR and pay more

DonInKansas · May 1, 2012, 04:07 PM

Damn kids and their new fangled technology....

*shakes cane*

TUngsten · May 1, 2012, 06:57 PM

I can't be the only one without a smartphone/tablet/portable device.....I survive every day just fine!

Kantastic · May 1, 2012, 07:15 PM

I'm 19 and I've used every single one of those devices growing up. I'm not sure if I find this ad stupid or funny, but definitely not both.

Salsoolo · May 2, 2012, 12:12 AM

^me too, i also grew up with all these things and im just 21

newtekie1 · May 2, 2012, 12:26 AM

Meh, they threw a Zune away, which stores its data on an 80GB hard drive. Yes, there is probably a NAND flash chip on there for holding the firmware and user settings, but I'm sure there would have been some other technology by now that could have done that as well. The data on the other hand is streamed from the hard drive to a RAM module, which isn't NAND, same goes for CD players, they stream the data off the disc onto a RAM buffer, not NAND.

LittleLizard · May 2, 2012, 01:51 AM

Quote:

Originally Posted by btarunr

Imagine a day without your smartphone, music player, tablet, or any of your other favorite portable devices

So, I got to go back to listen music available only on vinyls, read text on paper, play RPG on a desk and call using a landline phone? I can live with that. In fact, I WOULD make the swap for that.

Jizzler · May 2, 2012, 04:20 AM

Shooting up H and committing crimes.

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May 1, 2012, 01:30 PM	#4
Prima.Vera Join Date: Sep 2011 Location: Antagonia Posts: 1,360 (2.22/day) Thanks: 224 Thanked 179 Times in 120 Posts System Specs	This is how Japanese think about the intellect of the American teenagers. The irony is that I was witnessing some of them a little while ago, and they are not far from it. ))) __________________ *The richest man is not he who has the most, but he who needs the least.*

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May 1, 2012, 01:22 PM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 14,981 (7.31/day) Thanks: 788 Thanked 12,895 Times in 5,647 Posts System Specs	Toshiba Asks: What Would You Do Without NAND Flash Technology? Imagine a day without your smartphone, music player, tablet, or any of your other favorite portable devices -- these are examples of the scenarios that Toshiba America Electronic Components, Inc., (TAEC), a committed leader that collaborates with technology companies to create breakthrough designs, explores in its new NAND Flash Deprivation Experiment campaign. Launched to commemorate the 25th anniversary of Toshiba's invention of NAND flash, the campaign takes a look at what happens when people are deprived of NAND flash -- and all of the everyday devices they use that are enabled by it. What is NAND Flash?* A form of non-volatile memory, NAND flash technology is low-power and extremely durable, offering high-capacity data storage with fast erase, write and read capabilities. It was named "flash" because it only took a few seconds to erase the chip -- as compared to the main technology at the time, EPROMs, which took about 20 minutes to erase under an ultraviolet light. Where is NAND Flash Now? Since inventing the technology in 1987, Toshiba has seen the market for NAND flash memory grow by leaps and bounds. Enabling the mobility of content in today's consumer products, NAND flash has become the de facto silicon storage of choice for everything from memory cards and USB drives to solid state drives and enterprise flash arrays. Getting the Word Out: The Campaign[*]Toshiba's interactive campaign that explores the impact of NAND flash features: Video Series: This series of brief videos takes a humorous look at what life might be like without NAND flash. Visit www.flash25.toshiba.com/#watch for a first look at Toshiba's NAND Flash Deprivation Experiment: Evidence that life without flash technology would be a cruel experiment, indeed! 25 Years of NAND Flash website: A new website launched to be a one-stop shop for all things related to the 25th anniversary of NAND flash. Visit www.flash25.toshiba.com to see each NAND Flash Deprivation Experiment video as they roll out throughout the year. The site also features a timeline of notable NAND flash achievements over the past 25 years, images, industry voices, and much more. Facebook: Get involved - Like Toshiba's 25th anniversary of NAND flash page on Facebook to join the conversation: www.facebook.com/Flash25Toshiba. Twitter: Follow Toshiba on Twitter to stay up to date on all of the latest campaign happenings: @Flash25_Toshiba. Giveaways: For U.S. residents, like www.facebook.com/Flash25Toshiba on Facebook and enter in the drawing to win one of five Toshiba Excite Tablets! Measuring just 0.35 inches thin and weighing a mere 1.32 pounds, the Excite 10 tablet is extremely portable. And thanks to the 16GB of flash memory on board, you'll be able to store large volumes of photos, books, videos, games, music, and other data. Additionally, each month, the first 100 people in the U.S. to like the Facebook page and enter to win will receive a free NAND Flash Deprivation Experiment t-shirt. Visit the website for more.

May 1, 2012, 01:25 PM	#2
pantherx12 Eligible for custom title Join Date: Jan 2009 Location: ENGLAND-LAND-LAND Posts: 8,443 (5.28/day) Thanks: 1,188 Thanked 1,705 Times in 1,375 Posts System Specs	"What Would You Do Without NAND Flash Technology?" Probably use some other technology.

May 1, 2012, 01:28 PM	#3
AphexDreamer Eligible for custom title Join Date: Jun 2007 Location: C:\Program Files (x86)\Aphexdreamer\ Posts: 5,614 (2.59/day) Thanks: 812 Thanked 888 Times in 674 Posts System Specs	Yeah someone else would have made it. __________________ Sent from my PC using chrome.

May 1, 2012, 02:01 PM	#5
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May 1, 2012, 02:05 PM	#6
Aleksander Join Date: Dec 2009 Posts: 3,028 (2.39/day) Thanks: 648 Thanked 280 Times in 228 Posts System Specs	#1: Payed teenagers to do as monkey #2: Toshiba or someone from toshiba? #3: The scientists would do as monkey if electricity was not invented

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May 1, 2012, 02:08 PM	#7
Scatler Join Date: Jul 2011 Posts: 64 (0.10/day) Thanks: 0 Thanked 20 Times in 10 Posts System Specs	And here i thought that i have already seen some of the dumbest ads that companies tend to release. This one takes the crown.

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May 1, 2012, 02:10 PM	#8
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May 1, 2012, 03:13 PM	#9
Prima.Vera Join Date: Sep 2011 Location: Antagonia Posts: 1,360 (2.22/day) Thanks: 224 Thanked 179 Times in 120 Posts System Specs	lol @ comments )) __________________ *The richest man is not he who has the most, but he who needs the least.*

May 1, 2012, 03:25 PM	#10
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May 1, 2012, 03:33 PM	#11
Scheich Join Date: Dec 2005 Posts: 215 (0.08/day) Thanks: 47 Thanked 19 Times in 18 Posts System Specs	Flash plugin, flash memory, not a fan, sorry.

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InnocentCriminal Resident Grammar Amender Join Date: Feb 2005 Location: 'ereyfurd, UK Posts: 5,471 (1.82/day) Thanks: 198 Thanked 855 Times in 667 Posts System Specs	Videos like that pisses me off. The girl is fit though. BOWCHICKABOWOW! __________________ *Post count isn't* an intelligence meter. During the rectification of the Vuldronaii the Traveler came as a large, moving Torb. Then, during the third reconciliation of the last of the Meketrex supplicants they chose a new form for him—that of a giant Sloar! Many Shubs and Zuuls knew what it was to be roasted in the depths of the Sloar that day, I can tell you. Musek*: "InnocentCriminal - a Chuck Norris of the TPU - knows what you are about to type and he WILL type it faster than you."*

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May 1, 2012, 04:07 PM	#15
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May 2, 2012, 12:12 AM	#18
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May 2, 2012, 12:26 AM	#19
newtekie1 Semi-Retired Folder Join Date: Nov 2005 Location: Indiana Posts: 17,741 (6.49/day) Thanks: 780 Thanked 5,114 Times in 3,705 Posts System Specs	Meh, they threw a Zune away, which stores its data on an 80GB hard drive. Yes, there is probably a NAND flash chip on there for holding the firmware and user settings, but I'm sure there would have been some other technology by now that could have done that as well. The data on the other hand is streamed from the hard drive to a RAM module, which isn't NAND, same goes for CD players, they stream the data off the disc onto a RAM buffer, not NAND. __________________ Rig1: System Specs. Rig2: A8-5600K@4.4GHz / AsRock FM2A75 Pro4 / 8GB Corsair DDR3-1600 9-9-9-24 / HD7560D / Samsung DVD-Burner / 1.5TB WD Green + 3x3TB WD RED in RAID5 Rig3: Athlon X2 4200+ / M4A79 Deluxe / 4GB G.Skill Pi DDR2-800 4-4-4-12 / GT430 / Sony DVD-Burner / 500GB WD Rig4: Phenom II x6 1605T @ 3.6GHz / Asus M5A99X Evo / 8GB PNY DDR3-1600 9-9-9 / GTX470 & GTX470 / Samsung DVD-Burner / 1.5TB Seagate

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May 2, 2012, 04:20 AM	#21
Jizzler Join Date: Aug 2007 Location: Geneva, FL, USA Posts: 3,010 (1.43/day) Thanks: 567 Thanked 606 Times in 487 Posts System Specs	Toshiba Asks: What Would You Do Without NAND Flash Technology? Shooting up H and committing crimes.

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