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Old Jan 8, 2013, 03:46 AM   #1
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AMD Rebrands Radeon HD 7000 Series GPUs to HD 8000 for OEMs

It turns out that the "Radeon HD 8950" that Lenovo's Erazer X700 ships with, is yet another example of GPU makers shamelessly rebranding previous-generation GPUs, to the whims of pre-built PC makers. One of our forum members spotted this page on AMD's website, which lists the specs-sheets of nine OEM-exclusive Radeon HD 8000 series SKUs, which reveal them to be complete rebrands of their HD 7000-series counterparts. If you're into pre-built PCs, and planning to buy one soon, watch out what's crunching pixels in it.

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Old Jan 8, 2013, 03:49 AM   #2
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Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
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Old Jan 8, 2013, 03:52 AM   #3
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Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
I don't see it as being a money thing. I see it as a way to prevent users from buying a useless upgrade, while giving them time to tweak new designs further. We don't see any launch info from NVidia either right now, so it's not like this leaves AMD behind in GPU performance.
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Old Jan 8, 2013, 03:58 AM   #4
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Wow. Not just the budget cards, but the "top end" models as well...Are they that strapped for cash?
NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
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Old Jan 8, 2013, 03:59 AM   #5
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NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
When did they do that?
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Old Jan 8, 2013, 04:06 AM   #6
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When did they do that?
http://www.geforce.com/hardware/desk...specifications

whats funny NV site doesnt specify shader count, transistor count etc.
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Old Jan 8, 2013, 04:08 AM   #7
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No need to go on like this is a new thing for AMD and that they are doing this because they are strapped for cash because they have done this in the past.
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Old Jan 8, 2013, 04:09 AM   #8
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I think OEMs are just as culpable. They tell GPU maker to offer chips that at least look new on the specs sheet, or they'd pick the other's.
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Old Jan 8, 2013, 04:16 AM   #9
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Explains why there are next to ZERO GHZ cards for sale locally(never has been, just the initial launch cards).

However, I got to say it:

Does this make the ASUS MARS II a 8970x2?

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Old Jan 8, 2013, 04:21 AM   #10
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At least this is OEM's only and not AIB's...
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Old Jan 8, 2013, 04:32 AM   #11
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So I guess the Sea Islands refresh will be the 9000 series then?
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Old Jan 8, 2013, 04:36 AM   #12
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I think it is more by OEM's request. Maybe even to move old 7000 stock.
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Old Jan 8, 2013, 04:37 AM   #13
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So I guess the Sea Islands refresh will be the 9000 series then?
Could be.
The 8xxx series appears to be more of a tweaked 7xxx series.
Basically like what happened when nVidia went from the 8800 series to the 9800 series.

Fair enough since AMD are still refining their drivers for GCN architecture.
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Old Jan 8, 2013, 04:44 AM   #14
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Sea Islands still is Radeon HD 8000 series. These are OEM-only models. If anything, it will hurt OEMs, not AMD. People will avoid buying pre-built PCs even after the real HD 8000 "Sea Islands" series launches, because they'd suspect re-branded HD 7000 cards in them.
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Old Jan 8, 2013, 04:45 AM   #15
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Quote:
Originally Posted by cadaveca View Post
Explains why there are next to ZERO GHZ cards for sale locally(never has been, just the initial launch cards).
However, I got to say it; Does this make the ASUS MARS II a 8970x2?
Ares nameplate is AMD, Mars is Nvidia.

In any case the Mars II is a dual GTX 580 card...unless you're thinking about this one

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NV has been guilty of this plus releasing weaker SKUs of certain Desktop Models under same name for OEM yet the Desktop Models are beefier than OEM parts
If you're making a case for Nvidia's prior indiscretions, I seem to remember ATI "updating" the Rage Pro to Rage Pro Turbo that came with drivers optimized for synthetic benchmarks and shittier gameplay performance- and that was sometime around the beginning of 1998 (February I think) - so I wouldn't bother playing the historical card.

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Old Jan 8, 2013, 05:00 AM   #16
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YAY! new year, new series, new g..p.. no wait!!

btw.. now that we are seeing more re-brands i am curious to know, what will users of these oem systems get to see when they use GPU-Z or how are their drivers different from retail models? do the drivers detect them as 8xxx(OEM)?
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Old Jan 8, 2013, 05:07 AM   #17
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I think it is a more problem that you didn't post the nickname of that 'forum member',
(or whoever ordered you not to) rather than a rebranding from some companies.
I wrote in a thread "both disappointing" (Nvidia + AMD) and we already are in GPU Dark ages

Personally, I think this is quite normal. They can do whatever they want, seriously.
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Old Jan 8, 2013, 05:09 AM   #18
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Quote:
Originally Posted by NHKS View Post
what will users of these oem systems get to see when they use GPU-Z
Do OEM system buyers use, or even know what GPU-Z is?
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I think it is a more problem that you didn't post the nickname of that 'forum member'
Shouldn't be too hard to figure out from a post in a related article posted just before this one
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Old Jan 8, 2013, 05:13 AM   #19
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^ valid question!.. but I dont underestimate ppl generally..
anyways, I am just curious to know.. thats all

Last edited by NHKS; Jan 8, 2013 at 05:27 AM.
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Old Jan 8, 2013, 05:29 AM   #20
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I remember reading somewhere that the mobile HD8xxx naming and architecture would more closely follow the desktop counterparts than ever before. I just didn't expect the desktop parts to adjust to mobile practices, hoping it would be the other way around.

It's not like nVidia never did anything like this, but damn AMD sure does have crappy timing. Pulling a stunt like that just when they seemed to be able to get ahead is quite the slip-up.
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Old Jan 8, 2013, 05:34 AM   #21
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Do OEM system buyers use, or even know what GPU-Z is?
If they know what a graphics card is, and know they're choosing a PC with "HD 8950" in it, then surely they'll know what GPU-Z is.

We have plenty of OEM desktop users reporting their GPUs to us.
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Old Jan 8, 2013, 05:35 AM   #22
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Pulling a stunt like that just when they seemed to be able to get ahead is quite the slip-up.
They are only doing this with OEM parts not the 8000 series in general. They will still put out the next gen that will actually be a next gen.
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Old Jan 8, 2013, 05:46 AM   #23
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I'd change my sig if I could be bothered.
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Old Jan 8, 2013, 05:50 AM   #24
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They are only doing this with OEM parts not the 8000 series in general. They will still put out the next gen that will actually be a next gen.
And that makes it ok?
It's not like the OEM market is insignificant - if it was, AMD wouldn't be doing business in it. And I for one wouldn't enjoy being screwed over just because I wanted to buy a Lenovo or a Dell. This will hurt sales, and it is a crappy move, no matter how you look at it.
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Old Jan 8, 2013, 06:09 AM   #25
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Quote:
Originally Posted by Aleksander Dishnica View Post
I think it is a more problem that you didn't post the nickname of that 'forum member',
(or whoever ordered you not to) rather than a rebranding from some companies.
I wrote in a thread "both disappointing" (Nvidia + AMD) and we already are in GPU Dark ages

Personally, I think this is quite normal. They can do whatever they want, seriously.
GPU dark ages? Why?
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