|Oct 6, 2009, 04:46 PM||#1|
Editor & Senior Moderator
Join Date: Oct 2007
Location: Hyderabad, India
Posts: 15,031 (7.23/day)
Thanked 13,027 Times in 5,718 Posts
WD Introduces My Book Elite External HDD with Customizable E-Label
WD, the world's leader in external storage solutions, today introduced its new My Book Elite desktop external drives featuring a customizable e-label that's always visible, even when the drive is unplugged, making it easy to know what's on the drive and how much space is left. The new My Book Elite also features automatic and continuous backup with WD SmartWare software and 256-bit hardware-based encryption. Available now at select retailers and shopwd.com, the new My Book Elite drives are offered in capacities of 1 TB, 1.5 TB and 2 TB.
The e-label smart display on the spine of the My Book drives can be changed easily and as often as desired. It utilizes e-paper technology which reads like ink on paper. With the included WD SmartWare software, users can easily create a label to name their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked via WD SmartWare software's powerful password protection and hardware-based encryption. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged, and the customized label can be changed easily as often as desired.
According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB of data by 2013. Many consumers store this content on multiple external drives which often makes it difficult to know what or whose content is on which drive. During the development process, WD researchers visited with consumers and frequently noted a variety of ad hoc solutions to the "what's on the drive?" or the "whose drive is this?" problems, ranging from hand-written notes to machine printed sticky labels. The e-label smart display was conceived as an elegant and practical solution to address this consumer need.
The new My Book Elite drives come with integrated WD SmartWare software. When the My Book Elite drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users' files are backed up automatically every time they change or add a file.
My Book Elite drives also feature user-selected password protection combined with 256-bit hardware-based encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users' data safe.
"The new My Book Elite drives' unique new e-label smart display and integrated WD SmartWare software give consumers an elegant and practical way to organize their content while enjoying the peace of mind that their data is backed up and secure," said Dale Pistilli, vice president of marketing for WD's branded products group. "Even when the My Book Elite drive is unplugged, consumers can easily see at-a-glance what is stored on their drive, how much capacity is available and whether the drive is locked."
Price and Availability
The new My Book Elite drives are offered in capacities of 1 TB, 1.5 TB and 2 TB and have a 3-year limited warranty. My Book Elite drives are available now at select retailers and online at shopwd.com. MSRP for the My Book Elite drives ranges from $169.99 USD to $279.99 USD depending on capacity.
My Book Elite
The new WD My Book Elite drives feature:
WD SmartWare software features:
|Oct 6, 2009, 05:21 PM||#2|
Eligible for custom title
Join Date: Oct 2005
Location: Newport Beach, CA
Posts: 8,633 (3.07/day)
Thanked 2,018 Times in 1,585 Posts
Slap eSATA and an Ethernet port on it and I'll pay that price.
|Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)|
|Thread||Thread Starter||Forum||Replies||Last Post|
|WD Introduces My Book Studio External HDDs with Innovative E-Label Display||btarunr||News||2||Oct 6, 2009 07:40 PM|
|Antec Introduces Next Chapter in Quiet, Elegant Computing with Sonata Elite Chassis||malware||News||5||Dec 17, 2008 12:17 AM|
|WD Introduces My Book World Edition II 1TB External Hard Drive||malware||News||9||May 11, 2008 06:13 PM|
|Thermaltake introduces external HDD docking station||CrAsHnBuRnXp||Storage||1||Feb 18, 2008 03:05 AM|
|Western Digital updates "My Book" external storage lineup with eSATA||Darksaber||News||2||Feb 14, 2007 12:04 PM|