AMD CMO Nigel Dessau Leaving in January, Axed?

btarunr · Dec 14, 2011, 08:11 AM

AMD's chief marketing officer (CMO) Nigel Dessau, will be leaving the company. AMD's new CEO Rory P. Read has been making some aggressive changes to the company in a bid to turn it into a lean, well-oiled, profit-making business that it should be. Recently, he laid off a big chunk of AMD's staff, most reported to be from the marketing department. This only goes on to reinforce the theory that Nigel Dessau was axed, and not that he will quit. Nigel Dessau joined the company in 2008. He has served as CMO at StorageTek, Sun Microsystems and IBM, previously. Dessau said in his Twitter page that he will leave AMD in January, but will see the company through at CES, when new GPU products will be unveiled.

Completely Bonkers · Dec 14, 2011, 08:27 AM

Rory Read has a lot of work cut out for him. It's tough having to clean up and turn the company around into an effective business. It was so much easier for those marketing boys to ride the wave...

Good luck Read.

DannibusX · Dec 14, 2011, 08:30 AM

Fired and/or laid off people don't leave nearly a month after they get their pink slip. He probably resigned.

Of couse, he could have been forced to resign, lol.

de.das.dude · Dec 14, 2011, 08:33 AM

i bet its forced. AMDs marketing is pretty BS.

Zubasa · Dec 14, 2011, 08:36 AM

Given how someone managed to shit 800 million transistors on bulldozer, I am not surprised
TBH, AMD's marketing department is pretty worthless for the last decade or so.

Vancha · Dec 14, 2011, 09:03 AM

Considering how spectacularly mishandled Bulldozer was from a marketing point of view, this doesn't surprise me.

It's good to see the new CEO is willing to make big changes to get AMD's shit in order (it needs them).

NC37 · Dec 14, 2011, 09:55 AM

You mean...no more PR releases with the word "AMD" used 50x in a single paragraph? Whatever will we do!!

Good move Read. Bout time the old guard moved on before AMD sinks worse. If they botch Trinity, then there truly is no hope left outside of Radeon.

yogurt_21 · Dec 14, 2011, 02:34 PM

wait, let me get this straight. AMD has marketing?

Casecutter · Dec 14, 2011, 05:02 PM

Quote:

Originally Posted by NC37

If they botch Trinity

I'm regrettably not expecting much from Trinity and Piledriver. That next engineering spin was pretty well completed by the team (prior Rory). The best we can hope is they come as scheduled and aren't over sold (PR). As for engineering and production, Rory has little to affect that now, though the second PR will absolutely be under his thumb. All AMD needs from Trinity and Piledriver, is to bump the performance in some places, finding more efficiency, get production/yield up, and hold to the same pricing. Piledriver doesn’t need to awesome just evolutionary, while still backwards compatible. Llano wasn't really a primetime player and since Trinity won't be backward compatible that news really put Llano/FM1 out to pasture. This time the APU should much improved and really make the pump in OEM/and mobile markets. Best AMD/Rory can do now is discount Llano/FM1 parts and get them out of the market long before Trinity shows. Actually, it they’re not a bad little platform for grandparent builds.

trickson · Dec 14, 2011, 05:07 PM

Another one bits the dust . Time for another shake up . Maybe because they did not know how many transistors were on BD and all that Hype about how fast it was and setting a world record for overclocking ? That was some good marketing there !

erocker · Dec 14, 2011, 05:57 PM

Quote:

Originally Posted by yogurt_21

wait, let me get this straight. AMD has marketing?

This is the reason for whoever is in charge of marketing at AMD needs to leave. They need to do a much better job.

f22a4bandit · Dec 14, 2011, 06:48 PM

Quote:

Originally Posted by erocker

This is the reason for whoever is in charge of marketing at AMD needs to leave. They need to do a much better job.

I wholeheartedly agree. About the only time you hear mention of AMD is through their press releases. The average consumer doesn't know about AMD, and if they do, they have the general impression that they stink (not completely true, not completely false based on viewpoint) and ask "Isn't Intel better?"

They (AMD) don't have the budget that Intel possesses, but that doesn't mean they can't spend money on advertising. Of course, at this point, I don't know exactly how they'd break through, or what they'd advertise.

Fx · Dec 14, 2011, 06:53 PM

nice, it appears that Rory is proficient with a double headed axe

erixx · Dec 14, 2011, 07:40 PM

CMO, yet another acronim for the sack (no pun intended, lol)

Thefumigator · Dec 15, 2011, 03:49 AM

trickson · Dec 15, 2011, 03:59 AM

Well after the Big Disappointment I guess it is time to call in some one else . Maybe this guy will know how many transistors are on the next CPU ? Not just give us all a fluff piece on how fast it can over clock ?

Kantastic · Dec 15, 2011, 04:00 AM

AMD had a marketing department?

trickson · Dec 15, 2011, 04:03 AM

Quote:

Originally Posted by Kantastic

AMD had a marketing department?

By the looks of it . NO !

Dec 14, 2011, 08:11 AM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 14,984 (7.29/day) Thanks: 788 Thanked 12,911 Times in 5,655 Posts System Specs	AMD CMO Nigel Dessau Leaving in January, Axed? AMD's chief marketing officer (CMO) Nigel Dessau, will be leaving the company. AMD's new CEO Rory P. Read has been making some aggressive changes to the company in a bid to turn it into a lean, well-oiled, profit-making business that it should be. Recently, he laid off a big chunk of AMD's staff, most reported to be from the marketing department. This only goes on to reinforce the theory that Nigel Dessau was axed, and not that he will quit. Nigel Dessau joined the company in 2008. He has served as CMO at StorageTek, Sun Microsystems and IBM, previously. Dessau said in his Twitter page that he will leave AMD in January, but will see the company through at CES, when new GPU products will be unveiled.

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Dec 14, 2011, 08:27 AM	#2
Completely Bonkers Join Date: Feb 2007 Posts: 2,415 (1.05/day) Thanks: 582 Thanked 533 Times in 374 Posts System Specs	Rory Read has a lot of work cut out for him. It's tough having to clean up and turn the company around into an effective business. It was so much easier for those marketing boys to ride the wave... Good luck Read. __________________ ... some things in life just drive you bonkers. Especially the rubbish you see in forum posts

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Dec 14, 2011, 08:30 AM	#3
DannibusX Join Date: Aug 2009 Location: United States Posts: 2,040 (1.48/day) Thanks: 784 Thanked 945 Times in 626 Posts System Specs	Fired and/or laid off people don't leave nearly a month after they get their pink slip. He probably resigned. Of couse, he could have been forced to resign, lol. __________________ “Has the whole world gone crazy? Am I the only one around here who gives a s**t about the rules? Mark it zero!” -Walter Sobchak “Yup, you were 9-2 when you slid it in me.” -MT Alex

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Dec 14, 2011, 08:33 AM	#4
de.das.dude Join Date: Jun 2010 Location: Wild Wild East Posts: 4,604 (4.27/day) Thanks: 2,339 Thanked 1,344 Times in 921 Posts System Specs	i bet its forced. AMDs marketing is pretty BS. __________________ my wallet isnt hashwell compatiple sad face

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Dec 14, 2011, 08:36 AM	#5
Zubasa Join Date: Oct 2006 Location: Hong Kong, China Posts: 3,704 (1.53/day) Thanks: 587 Thanked 451 Times in 387 Posts System Specs	Given how someone managed to shit 800 million transistors on bulldozer, I am not surprised TBH, AMD's marketing department is pretty worthless for the last decade or so. __________________ ʃ( ◕ ‿‿ ◕ )ʅ “but oh ze noes! i can't convert my porn to iphone so i can watch in the bus .. it doesnt support cuda / badaboom.” -W1zzard

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Dec 14, 2011, 09:03 AM	#6
Vancha Join Date: Jun 2010 Posts: 328 (0.31/day) Thanks: 16 Thanked 60 Times in 48 Posts	Considering how spectacularly mishandled Bulldozer was from a marketing point of view, this doesn't surprise me. It's good to see the new CEO is willing to make big changes to get AMD's shit in order (it needs them).

Dec 14, 2011, 09:55 AM	#7
NC37 Join Date: Oct 2008 Location: The armpit of California Posts: 1,061 (0.64/day) Thanks: 156 Thanked 237 Times in 141 Posts System Specs	You mean...no more PR releases with the word "AMD" used 50x in a single paragraph? Whatever will we do!! Good move Read. Bout time the old guard moved on before AMD sinks worse. If they botch Trinity, then there truly is no hope left outside of Radeon.

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Dec 14, 2011, 02:34 PM	#8
yogurt_21 Join Date: Feb 2006 Posts: 4,058 (1.53/day) Thanks: 2,249 Thanked 542 Times in 443 Posts System Specs	wait, let me get this straight. AMD has marketing?

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Dec 14, 2011, 05:07 PM	#10
trickson OH, I have such a headache Join Date: Dec 2004 Location: Planet Earth. Posts: 6,105 (1.97/day) Thanks: 1,863 Thanked 896 Times in 746 Posts System Specs	Another one bits the dust . Time for another shake up . Maybe because they did not know how many transistors were on BD and all that Hype about how fast it was and setting a world record for overclocking ? That was some good marketing there !

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Dec 14, 2011, 06:53 PM	#13
Fx Join Date: Oct 2008 Location: Prescott, AZ Posts: 447 (0.27/day) Thanks: 75 Thanked 86 Times in 72 Posts System Specs	nice, it appears that Rory is proficient with a double headed axe __________________ Never play leapfrog with a Unicorn. Bitch Slap™ Helping bitches listen since 1931.

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Dec 14, 2011, 07:40 PM	#14
erixx Join Date: Mar 2010 Location: Moorsoldaten barracks Posts: 2,183 (1.89/day) Thanks: 711 Thanked 312 Times in 250 Posts System Specs	CMO, yet another acronim for the sack (no pun intended, lol)

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Dec 15, 2011, 03:59 AM	#16
trickson OH, I have such a headache Join Date: Dec 2004 Location: Planet Earth. Posts: 6,105 (1.97/day) Thanks: 1,863 Thanked 896 Times in 746 Posts System Specs	Well after the Big Disappointment I guess it is time to call in some one else . Maybe this guy will know how many transistors are on the next CPU ? Not just give us all a fluff piece on how fast it can over clock ?

Dec 15, 2011, 04:00 AM	#17
Kantastic Join Date: May 2009 Location: The Big Apple Posts: 4,976 (3.38/day) Thanks: 1,252 Thanked 930 Times in 739 Posts System Specs	AMD had a marketing department? __________________ Heatware

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