CES 2012: Intel fakes Ivy Bridge DX11 GPU Demo at conference

[qubit]

Originally Posted by CJCerny

Referring to anything that comes out of Semiaccurate as journalism is a stretch at best. Charlie is famous for his pro-AMD anti-everyone else rants. He's just a very opinionated blogger.

I don't think you can write him off as an "opinionated blogger" lol. No, calling out companies when they try to deceive is the right thing to do. All they had to do was say that they were running a video and it would have been ok.
Also, while he does show bias towards AMD and against nvidia, I've seen him tear a piece out of AMD, too.

[Damn_Smooth]

Originally Posted by Frick

I probably wouldn't either, but it looks like noone is making a multitouch convertible unit powered by at least an APU.

I'm scared of tablets. That's newfangled technology that I just can't wrap my head around.

Actually, I just know that I'd break it within a couple months of having it so they're off limits to me.

[EarthDog]

LOL @ Charlie... Can someone ban that clown off the web already?

[repman244]

Hilarious, but sad at the same time.

[lilhasselhoffer]

I may be a bit blatant here, but we do not represent the average consumer.

"But why? I'm an average __________. I consume. I should be the target for 'average consumer' driven markets."

NO.

This is a site for power users, who can actually bend a CPU to its fullest performance. The "average" consumer does not do this. They only care about the functionality of the PC. On top of not being average, we aren't even the highest profitability demographic. Business drives profit, and most business applications require little more than Intel GMA graphics (vomiting in mouth).


So yes, Intel is seeing AMD hitting a very sweet spot, despite the fact that their sales are significantly lower. Intel is smart enough to know an emerging market, and Ivybridge is their grab for that money. Intel's development cycle means that it would take years to properly develop graphics capability, where AMD pretty much just strapped a graphics core to the CPU and called it a thing of beauty.


Bickering aside, this crap is unacceptable. Intel has a huge market lead, massive development tools, and doesn't need to demo a technology before it's ready. Instead of waiting, they BS the people at a trade show, and expect to get away with it. If they had called this an analgous performance demonstration it would have been fine, but a "demonstration" that demonstrates BS is unacceptable.

[qubit]

Originally Posted by lilhasselhoffer

I may be a bit blatant here, but we do not represent the average consumer.

"But why? I'm an average __________. I consume. I should be the target for 'average consumer' driven markets."

NO.

This is a site for power users, who can actually bend a CPU to its fullest performance. The "average" consumer does not do this. They only care about the functionality of the PC. On top of not being average, we aren't even the highest profitability demographic. Business drives profit, and most business applications require little more than Intel GMA graphics (vomiting in mouth).


So yes, Intel is seeing AMD hitting a very sweet spot, despite the fact that their sales are significantly lower. Intel is smart enough to know an emerging market, and Ivybridge is their grab for that money. Intel's development cycle means that it would take years to properly develop graphics capability, where AMD pretty much just strapped a graphics core to the CPU and called it a thing of beauty.

+1, especially the bit about sticking a GPU with a CPU and calling it some fancy name like 'APU'. Gimme strength.

Originally Posted by lilhasselhoffer

Bickering aside, this crap is unacceptable. Intel has a huge market lead, massive development tools, and doesn't need to demo a technology before it's ready. Instead of waiting, they BS the people at a trade show, and expect to get away with it. If they had called this an analgous performance demonstration it would have been fine, but a "demonstration" that demonstrates BS is unacceptable.

Exactly. Why do people become such corporate apologists and call for the reporter's head on a plate when he exposes abuses like this? I get the same crap when I report abuses too and it's so ridiculous that it's not so annoying any more and more funny, as in weird. Talk about shooting the messenger!

[Frick]

Originally Posted by qubit

+1, especially the bit about sticking a GPU with a CPU and calling it some fancy name like 'APU'. Gimme strength.

Seeing it's a decent GPU and a decent CPU in one fancy package I think the commotion and whatnot is all good and proper. It's a lot of marketing, but so is everything else. It's to be expected really.

Exactly. Why do people become such corporate apologists and call for the reporter's head on a plate when he exposes abuses like this? I get the same crap when I report abuses too and it's so ridiculous that it's not so annoying any more and more funny, as in weird. Talk about shooting the messenger!

Don't get me started on this topic. It's nothing wrong with reporting on abuse, but what you think is abuse is not something everyone agrees on, and sometimes it's just standard practise. You report on your opinions and wants us to agree with you, all while using an overly strong language that have one purpose: Make us upset about it so we will agree with you.

Now look, you got me started.

[qubit]

Originally Posted by Frick

and sometimes it's just standard practise.

Yes, sometimes abuse is indeed standard practice. That doesn't make it right (makes it worse) and should be called out. Every time.

Now you've got me started!

[scaminatrix]

I've just watched the video on youtube here
So hang on, does this mean Ivy Bridge can't even play a video without going gammy at the beginning?

[entropy13]

[erocker]

Originally Posted by qubit

You'd think that a company with the vast resources that Intel has would be able to straighten out their graphics division, wouldn't you?

It's a mystery to me how a company with so many resources and so much money and so much talent can't get it done. Then again, if they do start doing things right I'm afraid for the competition.

[overclocking101]

LOL woodscrew moment

[horik]

Originally Posted by erocker

Then again, if they do start doing things right I'm afraid for the competition.

More competition can benefit us users.

[qubit]

Originally Posted by entropy13

You know, I thought that the video might be fake, because anyone could put on a "demo" like that and claim to be Intel, especially with that washed out device manager shot at the end. However, go to the YouTube page and you see that it's been posted by Anand Shimpi of AnandTech, so yeah, that's real alright. Those graphics looked rather good to me, regardless of Charlie D's misgivings about the dodgy demo that he saw and I think Ivy Bridge is gonna deliver.

Originally Posted by erocker

It's a mystery to me how a company with so many resources and so much money and so much talent can't get it done. Then again, if they do start doing things right I'm afraid for the competition.

Indeed, it is odd, isn't it? I reckon they could if they really wanted to. If they wanted to do this quickly, then just one strategy would be to takeover (perhaps hostile) nvidia and spit out its CEO, Jen-Hsun Huang (as him and Intel don't get along) and have instant uber graphics on tap. Another way, would simply be to take a longer view and hire talented graphics engineers, perhaps headhunting them from AMD and nvidia and build their own high performance graphics division from scratch.

Yes, I'd like to know why they're not pushing into graphics. Could it be due to monopoly lawsuits perhaps? I dunno.

[TheMailMan78]

Another over reaction by fanboys and commies.

From Intel on the subject.....

“We used a video in the DX11 Ivy Bridge-based Ultrabook demo simply for expediency at today’s Intel press event at CES. We were extremely limited for time and didn’t want to lose any time by getting in and out of the game. And Mooly told the audience this at the end of the demo… a couple of people have posted video of the demo on YouTube and you can hear Mooly say that the demo was driven by the folks behind the stage because he was limited for time and then went on to explain the DX11 support in Ivy Bridge.

We first demonstrated the Dx11 feature of Ivy Bridge at IDF last September. It runs extremely well. The demo can easily be reproduced live for anyone who wants to see it. We’d be happy to show it to you and let you play DX11 games the next time you are in Santa Clara.”

Hardly a "wood screw" moment. Sounds to me like they are very up front about it.

[repman244]

Originally Posted by TheMailMan78

Hardly a "wood screw" moment. Sounds to me like they are very up front about it.

But still, why use the steering wheel and pretend to drive, I don't get it
It would be far better to just play the video and be done with it.

[theJesus]

Originally Posted by entropy13

[yt]PCBy4MK32I4[/yt

At the end of the video, he says he'll get a still photo (I assume so we can actually see device manager). Any idea where he uploaded that still?

[scaminatrix]

Originally Posted by repman244

But still, why use the steering wheel and pretend to drive, I don't get it
It would be far better to just play the video and be done with it.

If it went to plan they would have got away with it, and then they wouldn't have admitted it. Obviously they didn't have time to plan this properly either

You can even hear him say in the video "this not good" as the video is juddering.

[TheMailMan78]

Its playing to an audience. Major stars lip sink all the time. Doesn't mean they can't sing. Its just for show. JUST LIKE THIS. You have to play up to who you are talking to. Intel isn't in the wrong. Maybe Mooly sucks at driving games and was trying to avoid embarrassment? We don't know the story.

[scaminatrix]

Whatever Mailman, you're right and everyone else is wrong. Again.

[qubit]

Originally Posted by TheMailMan78

Another over reaction by fanboys and commies.

From Intel on the subject.....



Hardly a "wood screw" moment. Sounds to me like they are very up front about it.

You know MM, it really pains me to say this, but I think that for once I agree with you.

I've checked out a couple of videos of their demo and while it's indeed a video, it's hardly the conspiracy and "lie" that Charlie D makes it out to be. I'm doing a news post on it right now - check out the front page.

As I said previously, IB is gonna be released soon and if it can't deliver these graphics, then Intel is gonna have egg on its face and lots of it.

[TheMailMan78]

Originally Posted by scaminatrix

Whatever Mailman, you're right and everyone else is wrong. Again.

I can't help my superior intellect is wasted upon the masses. It over flows with levels of win that cannot be comprehended with the force of one thousand suns.

[theJesus]

Originally Posted by qubit

You know MM, it really pains me to say this, but I think that for once I agree with you.

I've checked out a couple of videos of their demo and while it's indeed a video, it's hardly the conspiracy and "lie" that Charlie D makes it out to be. I'm doing a news post on it right now - check out the front page.

As I said previously, IB is gonna be released soon and if it can't deliver these graphics, then Intel is gonna have egg on its face and lots of it.

I saw the "up next" just now and immediately knew you'd be the one writing it. I'm looking forward to reading it.

[Crap Daddy]

Who cares, they'll buy Nvidia and be done with it.

[Benetanegia]

Originally Posted by qubit

I've checked out a couple of videos of their demo and while it's indeed a video, it's hardly the conspiracy and "lie" that Charlie D makes it out to be.

That's why he gets the criticism, a very deserved one. It's not about the "news" or rumors, but about what you do with them and how. In this case the only news was that Intel used a video on their presentation, period, end of news reporting, since we don't know why they did it. Report the news and leave conclusions and/or conspiracy theories to readers. Sure, IB graphics may indeed suck, it's actually hard for me believing otherwise considering their track record, but maybe they don't suck, and we don't know because we don't really have any proof either way yet. Maybe they tried to deceive people or maybe not, etc.

So they used a video, that's news, the rest was made up by him as per usual, and is most likely false, making the content of the "article" as a whole 95% false*, and hence should not be taken seriously. And since he does that over and over again, Charlie D. has 0 credibility amongst people who like good journalism. IMO calling him "opinionated blogger" is being almost too kind.

* On this story it was easy to tell the truth from the lies/inventions but it's not often so easy, so it's better to simply scrap everything until other sources post about it.