techPowerUp! Forums

Go Back   techPowerUp! Forums > www.techpowerup.com > News

Reply
 
Thread Tools
Old Jan 17, 2012, 08:35 AM   #1
btarunr
Editor & Senior Moderator
 
btarunr's Avatar
 
Join Date: Oct 2007
Location: Hyderabad, India
Posts: 14,984 (7.29/day)
Thanks: 788
Thanked 12,911 Times in 5,655 Posts
Send a message via AIM to btarunr Send a message via MSN to btarunr

System Specs

AMD's Ultrabook-Equivalent Platform Up To 20% Cheaper

While many might think that "Ultrabook" is a generic term for a new performance ultra-portable notebook form-factor, it is a registered trademark of Intel, which governs the specifications of what qualifies to be an Ultrabook. Intel will launch a well-defined Ultrabook platform based on its third-generation Core processor family, codenamed "Ivy Bridge", later this year. Meanwhile, AMD is finalizing a performance ultra-portable specification of its own, powered by its next-generation "Trinity" accelerated processing units (APUs), which it will call "Ultrathin".

Ultrathin will be designed to offer competitive CPU performance to Ultrabook, and superior GPU performance to it, at target prices 10-20 percent lower than Ultrabook. In 2012, while Intel bagged about 75 design wins for its Ultrabook platform, AMD claims to have already won 20. AMD's Ultrathin platform will have advantages over Intel's Ultrabook with regards to platform and component costs. The average AMD Ultrathin with $100~$200 cheaper than the average Intel Ultrabook. Some notebook vendors are concerned that a competitive platform to Intel Ultrabook could result in a price-war between the two platforms, and end up reducing the prices of the now profitable-looking performance ultraportable segment.



Source: DigiTimes

Last edited by btarunr; Jan 18, 2012 at 06:15 AM.
btarunr is offline  
Reply With Quote
The Following User Says Thank You to btarunr For This Useful Post:
Old Jan 17, 2012, 08:45 AM   #2
imitation
75 Posts
 
imitation's Avatar
 
Join Date: Jun 2011
Posts: 125 (0.17/day)
Thanks: 15
Thanked 21 Times in 17 Posts

System Specs

Nice! While AMD's CPUs can't keep up to Intel's high-end offerings, it's always good to have a choice in the segment where it really matters.
In the end, competition is the best thing that the consumer could wish for, and AMD's been doing a decent job of keeping the pressure up.
imitation is offline  
Reply With Quote
Old Jan 17, 2012, 09:01 AM   #3
kajson
75 Posts
 
kajson's Avatar
 
Join Date: Aug 2008
Posts: 135 (0.08/day)
Thanks: 31
Thanked 25 Times in 21 Posts

System Specs

This is what i've been waiting for, a superlight affordable laptop that can actually play some games. Though for me this is where AMD could really make a fortune.

A price war would be lovely ofc
kajson is offline  
Reply With Quote
The Following User Says Thank You to kajson For This Useful Post:
Old Jan 17, 2012, 09:18 AM   #4
NC37
1000 Posts
 
NC37's Avatar
 
Join Date: Oct 2008
Location: The armpit of California
Posts: 1,061 (0.64/day)
Thanks: 156
Thanked 237 Times in 141 Posts

System Specs

With Trinity coming, its just gonna be even better. Come on Apple, make a Trinity Mac so I can have the PC performance I want and be able to run the Mac apps I still use on my iBook .
NC37 is offline  
Reply With Quote
Old Jan 17, 2012, 09:30 AM   #5
cdawall
where the hell are my stars
 
cdawall's Avatar
 
Join Date: Jul 2006
Location: some AF base
Posts: 16,028 (6.42/day)
Thanks: 457
Thanked 2,755 Times in 2,224 Posts
Send a message via AIM to cdawall Send a message via Yahoo to cdawall Send a message via Skype™ to cdawall

System Specs

Hmmm I want one.
__________________
cdawall is offline  
Reply With Quote
Old Jan 17, 2012, 09:39 AM   #6
xenocide
1000 Posts
 
xenocide's Avatar
 
Join Date: Mar 2011
Location: Burlington, VT
Posts: 1,706 (2.15/day)
Thanks: 228
Thanked 404 Times in 297 Posts

System Specs

Quote:
Originally Posted by imitation View Post
Nice! While AMD's CPUs can't keep up to Intel's high-end offerings, it's always good to have a choice in the segment where it really matters.
Ultrabooks are the segment that really matter?

This confuses me greatly...
__________________
If BF3 doesn't turn out to be the biggest selling PC shooter of all time, then I will eat my graphics card. -MatTheCat
xenocide is offline  
Reply With Quote
The Following User Says Thank You to xenocide For This Useful Post:
Old Jan 17, 2012, 09:42 AM   #7
joyman
25 Posts
 
joyman's Avatar
 
Join Date: Nov 2011
Location: Bulgaria
Posts: 73 (0.13/day)
Thanks: 27
Thanked 19 Times in 15 Posts

System Specs

I really can't wait to see some ready notebooks with trinity already... Nice last year for this world this will be
joyman is offline  
Reply With Quote
Old Jan 17, 2012, 09:44 AM   #8
LAN_deRf_HA
3500 Posts
 
LAN_deRf_HA's Avatar
 
Join Date: Apr 2008
Posts: 4,026 (2.14/day)
Thanks: 292
Thanked 832 Times in 589 Posts

System Specs

Why on earth would vendors be worried about AMD vs Intel competition? It hurts Intel and AMDs profits, not the vendors. The vendor cut should remain they same.
LAN_deRf_HA is offline  
Reply With Quote
Old Jan 17, 2012, 10:21 AM   #9
Fourstaff
TPU Janitor
 
Fourstaff's Avatar
 
Join Date: Nov 2009
Location: Science Museum, Londinium
Posts: 5,984 (4.70/day)
Thanks: 261
Thanked 1,466 Times in 1,213 Posts

System Specs

AMD's power consumption figures in the mobile market is no where close to Intel's, they are going to need to work extra hard if they want to challenge Intel at all in the battery life segment which is unfortunately the most important part.
Fourstaff is offline  
Reply With Quote
Old Jan 17, 2012, 10:49 AM   #10
Hokum
25 Posts
 
Hokum's Avatar
 
Join Date: Dec 2011
Location: Glossop, UK
Posts: 63 (0.12/day)
Thanks: 2
Thanked 9 Times in 5 Posts

System Specs

My Acer 522 lasts for over 8 hours on battery. I don't think AMD are that bad in the old power usage side...
Hokum is offline  
Reply With Quote
Old Jan 17, 2012, 10:54 AM   #11
djisas
200 Posts
 
djisas's Avatar
 
Join Date: Jun 2007
Location: Darkness
Posts: 300 (0.14/day)
Thanks: 65
Thanked 324 Times in 284 Posts

System Specs

Fourstaff, didnt they show up a 7 or 14w part playing dirt, playing FHD and converting movie at the same time??
Those are the parts that will go and compete with Intel's ones, the one that showed a movie of an f1 game...
__________________
I am a beast forced to feed,
Not on blood I have different needs.
Fear and misery line my plate,
Pain and suffering make it great.
As for the wine to this meal,
There's nothing better than the death I'll deal
djisas is offline  
Reply With Quote
Old Jan 17, 2012, 10:55 AM   #12
Super XP
2000 Posts
 
Super XP's Avatar
 
Join Date: Mar 2005
Location: Ancient Greece, Acropolis
Posts: 2,209 (0.74/day)
Thanks: 1,204
Thanked 534 Times in 362 Posts

System Specs

Quote:
Originally Posted by LAN_deRf_HA View Post
Why on earth would vendors be worried about AMD vs Intel competition? It hurts Intel and AMDs profits, not the vendors. The vendor cut should remain they same.
They are talking about Ultrabooks being sold today. By this news alone, they may be forced to cut current inventory prices.

Anyhow good job AMD, bring on the competition.
__________________
Super XP is offline  
Reply With Quote
Old Jan 17, 2012, 10:55 AM   #13
gorg_graggel
25 Posts
 
Join Date: Nov 2011
Posts: 51 (0.09/day)
Thanks: 9
Thanked 5 Times in 5 Posts

System Specs

Quote:
Some notebook vendors are concerned that a competitive platform to Intel Ultrabook could result in a price-war between the two platforms, and end up reducing the prices of the now profitable-looking performance ultraportable segment.
god beware! there's gonna be competition!

anyone else has the impression that companies see competition being a principle of capitalism as a good thing only when they are one the "winning" side of things?

Last edited by gorg_graggel; Jan 17, 2012 at 11:01 AM.
gorg_graggel is offline  
Reply With Quote
Old Jan 17, 2012, 11:05 AM   #14
imitation
75 Posts
 
imitation's Avatar
 
Join Date: Jun 2011
Posts: 125 (0.17/day)
Thanks: 15
Thanked 21 Times in 17 Posts

System Specs

Quote:
Originally Posted by xenocide View Post
Ultrabooks are the segment that really matter?

This confuses me greatly...
That was in contrast to Intel's dominance in the high-end sector, referring to low-end and mainstream parts (that includes affordable ultrabooks).
imitation is offline  
Reply With Quote
Old Jan 17, 2012, 11:48 AM   #15
btarunr
Editor & Senior Moderator
 
btarunr's Avatar
 
Join Date: Oct 2007
Location: Hyderabad, India
Posts: 14,984 (7.29/day)
Thanks: 788
Thanked 12,911 Times in 5,655 Posts
Send a message via AIM to btarunr Send a message via MSN to btarunr

System Specs

Quote:
Originally Posted by LAN_deRf_HA View Post
Why on earth would vendors be worried about AMD vs Intel competition? It hurts Intel and AMDs profits, not the vendors. The vendor cut should remain they same.
Because if there's only one platform vendor, they can overprice and get big margins. If there are two platform vendors, and the solution of one is cheaper than the other's while maintaining good cost-performance, it can cause the vendor of the costlier platform to cut prices, resulting in a downward spiral of prices between both vendors. In the process, the notebook vendors' margins shrink.

It's not just Intel and NVIDIA that seek monopoly, but everyone else in the PC ecosystem that wants the two to hold monopoly.
__________________

Gadgets, Phones, Tablets, Cameras, TVs, HiFi...NextPowerUp
btarunr is offline  
Reply With Quote
Old Jan 17, 2012, 11:58 AM   #16
Fourstaff
TPU Janitor
 
Fourstaff's Avatar
 
Join Date: Nov 2009
Location: Science Museum, Londinium
Posts: 5,984 (4.70/day)
Thanks: 261
Thanked 1,466 Times in 1,213 Posts

System Specs

Quote:
Originally Posted by djisas View Post
Fourstaff, didnt they show up a 7 or 14w part playing dirt, playing FHD and converting movie at the same time??
Those are the parts that will go and compete with Intel's ones, the one that showed a movie of an f1 game...
I am not convinced until they show me actual products.
Fourstaff is offline  
Reply With Quote
Old Jan 17, 2012, 12:04 PM   #17
Atom_Anti
75 Posts
 
Atom_Anti's Avatar
 
Join Date: Sep 2007
Location: Captiva Isaland, Florida USA
Posts: 175 (0.08/day)
Thanks: 21
Thanked 21 Times in 16 Posts

System Specs

looking forward to Ultrathins, cannot wait buy one. I'm just confused if the ability will be greater than the current Llano laptops, than who gonna buy ultrabooks?? AMD's solution runs cooler, more powerful (in the areas where we need more power) and cheaper...
Atom_Anti is offline  
Reply With Quote
Old Jan 17, 2012, 12:21 PM   #18
meirb111
75 Posts
 
meirb111's Avatar
 
Join Date: Apr 2010
Posts: 184 (0.16/day)
Thanks: 8
Thanked 10 Times in 8 Posts

i am still waiting for sotware for usage of Stream technology for a few years now not much with
it, if you compare it to cuda software
meirb111 is offline  
Reply With Quote
Old Jan 17, 2012, 01:12 PM   #19
MikeMurphy
200 Posts
 
Join Date: Feb 2005
Posts: 314 (0.10/day)
Thanks: 34
Thanked 32 Times in 23 Posts

Quote:
Originally Posted by xenocide View Post
Ultrabooks are the segment that really matter?
Yes.
MikeMurphy is offline  
Reply With Quote
Old Jan 17, 2012, 02:16 PM   #20
Cheeseball
500 Posts
 
Join Date: Jan 2009
Posts: 598 (0.37/day)
Thanks: 53
Thanked 66 Times in 51 Posts

System Specs

Quote:
Originally Posted by meirb111 View Post
i am still waiting for sotware for usage of Stream technology for a few years now not much with
it, if you compare it to cuda software
Stream is a dead dog, especially since the CUDA compiler became OSS.
Cheeseball is offline  
Reply With Quote
Old Jan 17, 2012, 02:49 PM   #21
Jermelescu
25 Posts
 
Join Date: Jan 2012
Posts: 28 (0.06/day)
Thanks: 1
Thanked 1 Time in 1 Post

Quote:
Originally Posted by djisas View Post
fourstaff, didnt they show up a 7 or 14w part playing dirt, playing fhd and converting movie at the same time??
Those are the parts that will go and compete with intel's ones, the one that showed a movie of an f1 game...
17w apu.
Jermelescu is offline  
Reply With Quote
Old Jan 17, 2012, 05:31 PM   #22
amd/atifiend
75 Posts
 
Join Date: Nov 2009
Location: Amelia, VA
Posts: 96 (0.07/day)
Thanks: 5
Thanked 4 Times in 4 Posts

System Specs

ultrathin?? lol. I'm an AMD fan and all but it sounds more like a contraceptive than a computer.
amd/atifiend is offline  
Reply With Quote
Old Jan 17, 2012, 05:33 PM   #23
amd/atifiend
75 Posts
 
Join Date: Nov 2009
Location: Amelia, VA
Posts: 96 (0.07/day)
Thanks: 5
Thanked 4 Times in 4 Posts

System Specs

Quote:
Originally Posted by btarunr View Post
Because if there's only one platform vendor, they can overprice and get big margins. If there are two platform vendors, and the solution of one is cheaper than the other's while maintaining good cost-performance, it can cause the vendor of the costlier platform to cut prices, resulting in a downward spiral of prices between both vendors. In the process, the notebook vendors' margins shrink.

It's not just Intel and NVIDIA that seek monopoly, but everyone else in the PC ecosystem that wants the two to hold monopoly.
very well put.
amd/atifiend is offline  
Reply With Quote
Old Jan 17, 2012, 10:11 PM   #24
v12dock
1000 Posts
 
v12dock's Avatar
 
Join Date: Dec 2008
Location: Central Illinois
Posts: 1,286 (0.79/day)
Thanks: 281
Thanked 240 Times in 160 Posts

System Specs

Quote:
Originally Posted by Cheeseball View Post
Stream is a dead dog, especially since the CUDA compiler became OSS.
The GCN architecture is designed to make computing on the GPU much more steam line.

They threw away stream and designed someone that will hopefully be standardized
v12dock is offline  
Reply With Quote
Old Jan 18, 2012, 02:00 AM   #25
Shihabyooo
200 Posts
 
Shihabyooo's Avatar
 
Join Date: Jan 2011
Location: Hell on Earth -or someplace similar-
Posts: 487 (0.56/day)
Thanks: 160
Thanked 107 Times in 87 Posts

System Specs

Quote:
Originally Posted by xenocide View Post
Ultrabooks are the segment that really matter?

This confuses me greatly...
More important than tablets IMO. Might even replace netbooks at some point. Assuming AMD's move drops the prices considerably.
__________________
MAL

-~--Please excuse my poor English.
Shihabyooo is offline  
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
OCZ Delivers Deneva 2 mSATA SSDs for Intel's 2012 Ultrabook Platform btarunr News 1 Jan 4, 2012 10:44 PM
[Help] Intel or AMD quad platform? what is cheaper to build? amit_talkin General Hardware 6 Oct 22, 2009 01:38 PM
Dell Integrates AMD's Dragon Platform into XPS 625 Desktop PC malware News 7 Jan 9, 2009 11:32 AM
AMD's New Puma Platform Available Across Entire Toshiba Satellite Lineup malware News 7 Jun 6, 2008 11:31 PM


All times are GMT. The time now is 06:28 AM.


Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2013, Jelsoft Enterprises Ltd.
no new posts