THQ Outlines New Business Strategy

btarunr · Jan 26, 2012, 03:28 PM

THQ Inc. (NASDAQ: THQI) announced its updated business strategy as the company exits traditional kids' licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms.

"THQ will be a more streamlined organization focused only on our strongest franchises," said Brian Farrell, President and CEO, THQ. "The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history."

The company's five internal studios are developing games aligned to several of THQ's key franchises, including the upcoming launch of UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Desilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ's goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.

borden5 · Jan 26, 2012, 04:11 PM

coh 2 hell yeeeeeeeeeeeeeeee

Crap Daddy · Jan 26, 2012, 04:49 PM

Quote:

Originally Posted by borden5

coh 2 hell yeeeeeeeeeeeeeeee

Yes!

FreedomEclipse · Jan 26, 2012, 06:35 PM

Quote:

Originally Posted by borden5

coh 2 hell yeeeeeeeeeeeeeeee

Quote:

Originally Posted by Crap Daddy

Yes!

Easy Rhino · Jan 26, 2012, 07:19 PM

Coh 2!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Mr McC · Jan 26, 2012, 07:55 PM

Coh

Mussels · Jan 26, 2012, 08:29 PM

i share the ZOMG CoH2!!!!one!!!!eleven!!! crowd

Easy Rhino · Jan 26, 2012, 10:31 PM

you guys still play coh?? i would be up for a nice 3v3 match or something

NC37 · Jan 26, 2012, 10:40 PM

Yet...Red Faction would have remained on that list had they not completely ruined it with each sequel. Oh well...COH ftw!

Batou1986 · Jan 26, 2012, 10:54 PM

He comes 40k games with dlc over 9000 items.
On the bright side i might get some motivation from the games to paint some more models.

Interested to see what they do with COH hopefully they don't go all modern with it which would suck.

TurdFergasun · Jan 27, 2012, 12:10 AM

Quote:

Originally Posted by Batou1986

He comes 40k games with dlc over 9000 items.
On the bright side i might get some motivation from the games to paint some more models.

Interested to see what they do with COH hopefully they don't go all modern with it which would suck.

you think with the trouble that thq is in that they aren't going to deliver the quickest, most rushed out, and overly monetized version of one of their most popular IP's? coh was a one off, from a company thats been in not so slow decline for along time. making good games is a relic of thq's past.

ViperXTR · Jan 27, 2012, 12:14 AM

COH!!!

i thought CoH was more enjoyable than SC2 >_>

Mussels · Jan 28, 2012, 02:08 AM

Quote:

Originally Posted by Easy Rhino

you guys still play coh?? i would be up for a nice 3v3 match or something

yeah i still play. feel free to hit me up steam once i'm back from my holiday.

Jan 26, 2012, 03:28 PM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 15,031 (7.23/day) Thanks: 790 Thanked 13,028 Times in 5,719 Posts System Specs	THQ Outlines New Business Strategy THQ Inc. (NASDAQ: THQI) announced its updated business strategy as the company exits traditional kids' licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms. "THQ will be a more streamlined organization focused only on our strongest franchises," said Brian Farrell, President and CEO, THQ. "The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history." The company's five internal studios are developing games aligned to several of THQ's key franchises, including the upcoming launch of UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Desilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ's goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices. THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.

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Jan 26, 2012, 04:11 PM	#2
borden5 Join Date: Apr 2011 Posts: 63 (0.08/day) Thanks: 19 Thanked 11 Times in 7 Posts	coh 2 hell yeeeeeeeeeeeeeeee

Jan 26, 2012, 07:19 PM	#5
Easy Rhino Linux Advocate Join Date: Nov 2006 Posts: 10,284 (4.27/day) Thanks: 1,219 Thanked 2,789 Times in 1,801 Posts System Specs	Coh 2!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Jan 26, 2012, 07:55 PM	#6
Mr McC Join Date: Apr 2010 Posts: 1,186 (1.02/day) Thanks: 287 Thanked 333 Times in 249 Posts System Specs	Coh

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Jan 26, 2012, 08:29 PM	#7
Mussels Doctor Moderator Join Date: Oct 2004 Location: Bendigo, Australia (NOT THE USA) Posts: 34,594 (10.89/day) Thanks: 3,708 Thanked 8,714 Times in 6,407 Posts System Specs	i share the ZOMG CoH2!!!!one!!!!eleven!!! crowd __________________ Edumacational thread about PC Audio My external HDD's.5x samsung 1TB + 2x Seagate 1.5TB = 8 TB external storage 32 Bit OS vs 64 bit OS information How to get hardware accelerated H264 playback (DXVA) Netbook Owners United!

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Jan 26, 2012, 10:31 PM	#8
Easy Rhino Linux Advocate Join Date: Nov 2006 Posts: 10,284 (4.27/day) Thanks: 1,219 Thanked 2,789 Times in 1,801 Posts System Specs	you guys still play coh?? i would be up for a nice 3v3 match or something

Jan 26, 2012, 10:40 PM	#9
NC37 Join Date: Oct 2008 Location: The armpit of California Posts: 1,067 (0.63/day) Thanks: 156 Thanked 238 Times in 142 Posts System Specs	Yet...Red Faction would have remained on that list had they not completely ruined it with each sequel. Oh well...COH ftw! __________________ "We tried to help Intel, but they don’t listen much. We’ve been telling them for years that their graphics suck…" -Steve Jobs

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Jan 26, 2012, 10:54 PM	#10
Batou1986 Join Date: Oct 2005 Location: Baltimore MD Posts: 1,949 (0.69/day) Thanks: 123 Thanked 286 Times in 238 Posts System Specs	He comes 40k games with dlc over 9000 items. On the bright side i might get some motivation from the games to paint some more models. Interested to see what they do with COH hopefully they don't go all modern with it which would suck.

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Jan 27, 2012, 12:14 AM	#12
ViperXTR Join Date: Jan 2011 Location: Pasig City, Philippines Posts: 1,034 (1.19/day) Thanks: 111 Thanked 339 Times in 190 Posts System Specs	COH!!! i thought CoH was more enjoyable than SC2 >_>

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