AMD Pulls Hysterical Cape Verde Marketing Stunt

btarunr · Feb 10, 2012, 11:00 AM

Reviewers who have probably received their AMD Radeon HD 7700 series samples by now, were taken aback when they found a prescription medication bottle in their packages. No NVIDIA-styled Press Deck booklet, or even former-ATI styled Ruby doll, but a medicine bottle, which reads "Verdetrol". The label directed them to insert the blue capsules inside it to the heat vents of the graphics card, when benchmarking, so it "acts as a performance enhancement".

The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".

Source: LegitReviews

claylomax · Feb 10, 2012, 11:03 AM

Verde is spanish for "green".

n-ster · Feb 10, 2012, 11:04 AM

Troll the Green company? lol what?

claylomax · Feb 10, 2012, 11:06 AM

Quote:

Originally Posted by n-ster

Troll the Green company? lol what?

Exactly!

AlienIsGOD · Feb 10, 2012, 11:08 AM

I love the Canada shoutout on the bottle, Markham Ont FTW !!

LDNL · Feb 10, 2012, 11:09 AM

For external use ONLY (Let's not get weird)

Depth · Feb 10, 2012, 11:12 AM

What is this exactly?

NC37 · Feb 10, 2012, 11:24 AM

Someday, on antiques roadshow...

Green stuff will prolly turn to green pus by then...darn!

Live OR Die · Feb 10, 2012, 11:25 AM

How about releasing some new drivers to fix the bugs before making lame crap.

NC37 · Feb 10, 2012, 11:25 AM

Hey wait...those are jellybeans!!

Ooooo I want one now!! I want to see what AMD tastes like!!

DOM · Feb 10, 2012, 11:26 AM

Quote:

Originally Posted by Live OR Die

How about releasing some new drivers to fix the bugs before making lame crap.

Dj-ElectriC · Feb 10, 2012, 11:39 AM

AMD, im F*cking taking my hat off for this thing.

Ghost · Feb 10, 2012, 12:10 PM

Quote:

Originally Posted by claylomax

Verde is spanish for "green".

And what does Cape mean? O.o

Mussels · Feb 10, 2012, 12:22 PM

Quote:

Originally Posted by Ghost

And what does Cape mean? O.o

vampire clothing.

green vampire jellybeans.

Easo · Feb 10, 2012, 12:23 PM

In the last few monts AMD/ATI (i still call them that) definitely wins in the PR battle.

brandonwh64 · Feb 10, 2012, 12:27 PM

AMD need to inject some of that medicine in there CPU line.

radrok · Feb 10, 2012, 12:28 PM

Quote:

Originally Posted by claylomax

Verde is spanish for "green".

It also means green in italian

Mussels · Feb 10, 2012, 12:46 PM

not to be confused with the french word 'merde' which i believe is how they say 'fosters beer'

pantherx12 · Feb 10, 2012, 12:49 PM

Quote:

Originally Posted by Mussels

not to be confused with the french word 'merde' which i believe is how they say 'fosters beer'

You're thinking of "pisse de l'eau"

thematrix606 · Feb 10, 2012, 12:56 PM

Quote:

Originally Posted by Ghost

And what does Cape mean? O.o

And you also have the country, called Cape Verde...http://en.wikipedia.org/wiki/Cape_Verde

What a coincidence...

badtaylorx · Feb 10, 2012, 01:10 PM

this is what we need......

THAT is creative marketing at its best.....

not just some BS numbers!!!!

thank you amd!!!

Dippyskoodlez · Feb 10, 2012, 01:12 PM

Quote:

Originally Posted by Mussels

vampire clothing.

green vampire jellybeans.

Sucking the life out of Nvidia?

Now if only they could manufacture blue jellybeans and recoup some of these snowballs they started

Live OR Die · Feb 10, 2012, 01:22 PM

AMD Viagra " When all else fails "

claylomax · Feb 10, 2012, 01:29 PM

Quote:

Originally Posted by Ghost

And what does Cape mean? O.o

I was talking about their website "Verdetroll" = "Greentroll". Also (E)nvidia is spanish for "envy". They're just playing mind games.

Vincy Boy · Feb 10, 2012, 01:31 PM

As a pharmacist this is just brilliant to me. Made my day.

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Feb 10, 2012, 11:00 AM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 14,983 (7.29/day) Thanks: 788 Thanked 12,904 Times in 5,653 Posts System Specs	AMD Pulls Hysterical Cape Verde Marketing Stunt Reviewers who have probably received their AMD Radeon HD 7700 series samples by now, were taken aback when they found a prescription medication bottle in their packages. No NVIDIA-styled Press Deck booklet, or even former-ATI styled Ruby doll, but a medicine bottle, which reads "Verdetrol". The label directed them to insert the blue capsules inside it to the heat vents of the graphics card, when benchmarking, so it "acts as a performance enhancement". The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol". Source: LegitReviews

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Feb 10, 2012, 11:03 AM	#2
claylomax Join Date: Apr 2010 Location: London Posts: 1,385 (1.22/day) Thanks: 119 Thanked 251 Times in 217 Posts System Specs	Verde is spanish for "green". __________________ At the going down of the sun and in the morning, We will remember them

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Feb 10, 2012, 11:04 AM	#3
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Feb 10, 2012, 11:12 AM	#7
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Feb 10, 2012, 11:25 AM	#9
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Feb 10, 2012, 11:39 AM	#12
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Feb 10, 2012, 12:23 PM	#15
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Feb 10, 2012, 12:27 PM	#16
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Feb 10, 2012, 12:46 PM	#18
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Feb 10, 2012, 01:10 PM	#21
badtaylorx Join Date: Aug 2011 Posts: 371 (0.58/day) Thanks: 25 Thanked 131 Times in 45 Posts System Specs	this is what we need...... THAT is creative marketing at its best..... not just some BS numbers!!!! thank you amd!!!

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Feb 10, 2012, 01:22 PM	#23
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Feb 10, 2012, 01:31 PM	#25
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