ELSA Rolls Out its Gladiac GeForce GTX 680 Graphics Card, Finally

btarunr · Apr 6, 2012, 06:42 AM

Japanese company ELSA, which specializes in NVIDIA-powered graphics cards, known more for selling Quadro professional graphics, finally unveiled its Gladiac GeForce GTX 680 graphics card. This launch comes nearly 15 days after NVIDIA unveiled the new GPU, and even as Japanese PC enthusiasts queued up outside stores at midnight to get their GTX 680 graphics cards sold by other AIC partners (NVIDIA NDA went up at midnight March 23, in Japan).

ELSA's Gladiac GeForce GTX 680 brings just the NVIDIA-reference design card to the table. It even sticks to NVIDIA's reference clock speeds of 1006/1056/1502 MHz (core-base/core-boost/memory-actual). Making use of a 28 nm GK104 GPU based on the "Kepler" architecture, the GeForce GTX 680 packs 1536 CUDA cores, and 2 GB of GDDR5 memory across a 256-bit wide memory interface, with 192 GB/s memory bandwidth. ELSA GeForce GTX 680 goes for 64,800 JPY (US $787.4), while graphics cards from other AIC vendors are typically priced around 57,000 JPY in the Akihabara shopping district.

Source: Hermitage Akihabara

hhumas · Apr 6, 2012, 06:46 AM

why its so expensive ..

dlsmoker · Apr 6, 2012, 06:48 AM

It's a normal-reference Gtx 680! Why people would spend 250$ more on this ? Some companies are just insane, then they complain because they lose customers..

N3M3515 · Apr 6, 2012, 07:25 AM

Does it come with a gold ring or something? does it speak?

reverze · Apr 6, 2012, 07:32 AM

wasnt ELSA german?

Lionheart · Apr 6, 2012, 07:44 AM

Looks nice, price is gay

Inceptor · Apr 6, 2012, 08:16 AM

Quote:

Originally Posted by hhumas

why its so expensive ..

Because everything in Japan is expensive.

Inceptor · Apr 6, 2012, 08:24 AM

Quote:

Originally Posted by dlsmoker

It's a normal-reference Gtx 680! Why people would spend 250$ more on this ? Some companies are just insane, then they complain because they lose customers..

Because it's Japan, and

Quote:

Originally Posted by btarunr

ELSA GeForce GTX 680 goes for 64,800 JPY (US $787.4), while graphics cards from other AIC vendors are typically priced around 57,000 JPY in the Akihabara shopping district.

57000JPY = $690 USD

Not every region on the planet pays the same prices for consumer goods, it's all about supply and demand, and the maximum amount of money that people are willing to pay.

DarkOCean · Apr 6, 2012, 08:54 AM

That's the typical price that 7970 and gtx 680 are now in my country too.

Jonap_1st · Apr 6, 2012, 09:47 AM

"include free ramen noodle with a sprinkle of gold"

Kreij · Apr 6, 2012, 11:55 AM

Quote:

Originally Posted by reverze

wasnt ELSA german?

I believe they were and went belly-up. I purchased several Quadro cards (I think they were Quadro IIs) for CAD systems at work, and every single card failed. The fans would fail and the GPU would fry. Even the cards I got on RMA (because the orginals died so quickly) failed in the same manner.

I have no idea what the quality is like on these cards from the Japanese manufacturer, but you can imagine my hesitation to buy anything with the name ELSA on it.

Bjorn_Of_Iceland · Apr 7, 2012, 03:20 AM

Quote:

Originally Posted by Kreij

I believe they were and went belly-up. I purchased several Quadro cards (I think they were Quadro IIs) for CAD systems at work, and every single card failed. The fans would fail and the GPU would fry. Even the cards I got on RMA (because the orginals died so quickly) failed in the same manner.

I have no idea what the quality is like on these cards from the Japanese manufacturer, but you can imagine my hesitation to buy anything with the name ELSA on it.

Well with that price tag, Im pretty sure they would go belly-up once again.

illli · Apr 7, 2012, 05:12 AM

whoa. i haven't heard the name elsa in about 15+ years

Saidrex · Apr 7, 2012, 07:57 PM

I love design, looks very cool

Apr 6, 2012, 06:42 AM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 15,035 (7.23/day) Thanks: 792 Thanked 13,032 Times in 5,720 Posts System Specs	ELSA Rolls Out its Gladiac GeForce GTX 680 Graphics Card, Finally Japanese company ELSA, which specializes in NVIDIA-powered graphics cards, known more for selling Quadro professional graphics, finally unveiled its Gladiac GeForce GTX 680 graphics card. This launch comes nearly 15 days after NVIDIA unveiled the new GPU, and even as Japanese PC enthusiasts queued up outside stores at midnight to get their GTX 680 graphics cards sold by other AIC partners (NVIDIA NDA went up at midnight March 23, in Japan). ELSA's Gladiac GeForce GTX 680 brings just the NVIDIA-reference design card to the table. It even sticks to NVIDIA's reference clock speeds of 1006/1056/1502 MHz (core-base/core-boost/memory-actual). Making use of a 28 nm GK104 GPU based on the "Kepler" architecture, the GeForce GTX 680 packs 1536 CUDA cores, and 2 GB of GDDR5 memory across a 256-bit wide memory interface, with 192 GB/s memory bandwidth. ELSA GeForce GTX 680 goes for 64,800 JPY (US $787.4), while graphics cards from other AIC vendors are typically priced around 57,000 JPY in the Akihabara shopping district. Source: Hermitage Akihabara

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Apr 6, 2012, 06:46 AM	#2
hhumas Join Date: Jun 2011 Location: Islamabad Posts: 529 (0.73/day) Thanks: 170 Thanked 22 Times in 13 Posts System Specs	why its so expensive .. __________________ “http://www.heatware.com/eval.php?id=76372”

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Apr 6, 2012, 06:48 AM	#3
dlsmoker Join Date: Feb 2012 Posts: 6 (0.01/day) Thanks: 0 Thanked 0 Times in 0 Posts	It's a normal-reference Gtx 680! Why people would spend 250$ more on this ? Some companies are just insane, then they complain because they lose customers..

Apr 6, 2012, 07:25 AM	#4
N3M3515 Join Date: Oct 2010 Location: Cartagena Posts: 374 (0.38/day) Thanks: 173 Thanked 37 Times in 33 Posts System Specs	Does it come with a gold ring or something? does it speak?

Apr 6, 2012, 07:32 AM	#5
reverze Join Date: Dec 2007 Posts: 1,271 (0.64/day) Thanks: 86 Thanked 132 Times in 102 Posts System Specs	wasnt ELSA german?

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Apr 6, 2012, 07:44 AM	#6
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Apr 6, 2012, 08:54 AM	#9
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Apr 7, 2012, 05:12 AM	#13
illli Join Date: Mar 2012 Posts: 134 (0.29/day) Thanks: 0 Thanked 13 Times in 11 Posts	whoa. i haven't heard the name elsa in about 15+ years

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