|Jun 14, 2012, 12:17 PM||#1|
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WD Enters Wireless Home Networking Market
Western Digital, the world's leader in external storage solutions and maker of the popular WD TV media player family, today unveils its first line of wireless home networking products, designed specifically to accelerate movies, video and gaming, delivering a premium high-definition entertainment experience. With the My Net family of powerful and easy-to-use home networking products, WD debuts its exclusive FasTrack technology that instantly detects entertainment traffic on the network and fast-forwards it to gaming consoles, media players, smart TVs, tablets, smartphones, computers and other Wi-Fi connected devices.
“With so many people within the home simultaneously watching movies, playing games and browsing the Web via their iPad, iPhone, Xbox and other devices, the network demands placed on today’s connected home has grown exponentially,” states Jim Welsh, executive vice president for WD's branded products and consumer electronics groups. “Our successes in creating Connected Home solutions with our WD TV media players and personal cloud products have given us valuable insights into the network-overload problems of home wireless users, and entering the wireless home networking market offers WD an exciting opportunity to strengthen our Connected Home offerings that are aimed at enhancing the home entertainment experience for consumers.”
According to Nielsen and NM Incite’s recent U.S. Digital Consumer Report1, data from the fourth quarter of 2011 shows that 33 percent of consumers streamed a movie or TV show from the Internet through a subscription service such as Netflix or Hulu Plus. Internet video services, multi-player online gaming sites, and live video chat services, combined with the explosive growth of tablets, smartphones and other devices that connect to the home network, have created a new model of home entertainment and Internet usage.
With the industry’s only full line of HD dual-band wireless N routers, My Net customers can fully enjoy this new age of home entertainment. WD’s exclusive FasTrack optimization technology intelligently and automatically prioritizes Internet favorites like Netflix, Hulu Plus, VUDU, YouTube, Xbox LIVE, Skype and others, to create a smooth streaming experience in up to Full-HD 1080p quality. By using real-time analysis to maximize bandwidth for entertainment services, My Net routers provide a premium entertainment experience on any screen in the home that is connected to the router.
Streamlined Setup and Ease-of-Use
The sleek hardware design of the My Net family of routers is complementary to the devices’ friendly and intuitive user interface, which was designed by a veteran team of developers to enable quick router setup from wireless or wired devices such as iPads and other mobile devices, as well as PCs and Mac computers. The streamlined router setup is designed to make it easy for novice users to be up and running in minutes, while also providing all the customization tools expert users crave. The included My Net Dashboard makes it easy for users to customize, monitor or change the settings of the network, including setting parental controls, Internet security, guest network access, network name and password, printer and scanner settings, and mapping storage drives, all in one easy view.
New Combination Router, Personal Cloud and Automatic Wireless Backup
In addition to getting a premium home entertainment experience with My Net routers, customers can centralize storage and backup for all the computers in their home, as well as create a personal cloud for their digital media and remotely access those files anytime, anywhere. Part of the My Net family, My Net N900 Central is WD’s all-in-one N900 router with an integrated 1 TB or 2 TB internal hard drive. Remote access to My Net N900 Central is available on any computer through www.WD2go.com and with WD mobile apps for iPad, iPhone, iPod touch or Android smartphones and tablets.
In addition to keeping content safe at home and always accessible while away from home, users can rely on My Net N900 Central for automatic wireless backup with the included WD SmartWare software for Windows, while Mac users can utilize all the features of Apple Time Machine backup software. Additionally, any WD external hard drive with SmartWare software can connect directly to a My Net router to wirelessly backup all PC computers in the home.
My Net Router Family
My Net N900, My Net N750, My Net N600 and My Net Switch will be available June 14 at select U.S. retailers and online at wdstore.com. My Net N900 Central will be available next quarter.
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