Toshiba Cuts NAND Flash Prices by up to 25 Percent

btarunr · Sep 11, 2012, 04:42 AM

Apparently, Toshiba's strategy of inflating NAND flash pricing by cutting down production by 30 percent, stimulating similar reductions across the industry, backfired. Taking advantage of Toshiba's production cuts, Micron Technology ramped up its production, gaining market share. The Idahoan company's increased market share at Toshiba's expense ensured that SSD makers with Toshiba NAND flash create variants of their products with Micron's chips. Toshiba's latest move, according to a TweakTown report, is to scale its NAND flash production back up, and cut NAND flash prices down by 20 - 25 percent. Such a price-cut could result in further SSD price-cuts across the board, as the industry would end up with large inventories of Toshiba- and Micron-branded NAND flash chips.

Source: TweakTown

Damn_Smooth · Sep 11, 2012, 04:45 AM

I love it when a scheme backfires.

Delta6326 · Sep 11, 2012, 04:49 AM

My two favorite words "Price cuts"

Assimilator · Sep 11, 2012, 06:04 AM

Toshiba's greed - first with LCD price-fixing, now this - is coming back to haunt them. Good.

Prima.Vera · Sep 11, 2012, 09:43 AM

Toshiba is not alone guys. Samsung, IBM, Intel, TMSC are also responsible for keeping the prices up...

largon · Sep 11, 2012, 12:34 PM

NAND prices have been in free fall for long and looks like it's not going to change anytime soon!

xaira · Sep 11, 2012, 06:35 PM

lol, 128gb ssd $50 soon WTF????? HDDS are dead, but i luv my 1tb caviar black

Frick · Sep 11, 2012, 06:42 PM

Quote:

Originally Posted by xaira

lol, 128gb ssd $50 soon WTF????? HDDS are dead, but i luv my 1tb caviar black

They'll be with us for quite some time, for storage. Lots of people here have more than 5TB of stuff (I have a anemic 1.2TB :P) and it's not feasible putting all that on SSDs. Often it's not needed either, music and movie storage doesn't gain anything by SSDs.

D007 · Sep 11, 2012, 07:16 PM

Quote:

Originally Posted by Frick

They'll be with us for quite some time, for storage. Lots of people here have more than 5TB of stuff (I have a anemic 1.2TB :P) and it's not feasible putting all that on SSDs. Often it's not needed either, music and movie storage doesn't gain anything by SSDs.

lol.. Fishfaced nincompoop...
But yea.. Movies n music.. No point..

Sep 11, 2012, 04:42 AM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 15,036 (7.22/day) Thanks: 792 Thanked 13,033 Times in 5,720 Posts System Specs	Toshiba Cuts NAND Flash Prices by up to 25 Percent Apparently, Toshiba's strategy of inflating NAND flash pricing by cutting down production by 30 percent, stimulating similar reductions across the industry, backfired. Taking advantage of Toshiba's production cuts, Micron Technology ramped up its production, gaining market share. The Idahoan company's increased market share at Toshiba's expense ensured that SSD makers with Toshiba NAND flash create variants of their products with Micron's chips. Toshiba's latest move, according to a TweakTown report, is to scale its NAND flash production back up, and cut NAND flash prices down by 20 - 25 percent. Such a price-cut could result in further SSD price-cuts across the board, as the industry would end up with large inventories of Toshiba- and Micron-branded NAND flash chips. Source: TweakTown Last edited by btarunr; Sep 11, 2012 at 05:44 AM.

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Sep 11, 2012, 04:49 AM	#3
Delta6326 Join Date: May 2008 Location: Iowa, USA Posts: 3,365 (1.81/day) Thanks: 571 Thanked 616 Times in 451 Posts System Specs	My two favorite words "Price cuts" __________________ Diablo III- Delta6326#1894 TechPowerUp WCG Forum Skyrim Skill Perks By Delta6326

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Sep 11, 2012, 04:45 AM	#2
Damn_Smooth Join Date: May 2011 Location: A frozen turdberg. Posts: 1,362 (1.78/day) Thanks: 1,434 Thanked 502 Times in 329 Posts System Specs	I love it when a scheme backfires.

Sep 11, 2012, 06:04 AM	#4
Assimilator Join Date: Feb 2005 Location: South Africa Posts: 427 (0.14/day) Thanks: 113 Thanked 56 Times in 41 Posts System Specs	Toshiba's greed - first with LCD price-fixing, now this - is coming back to haunt them. Good. __________________ <html> <code> <style> The QuadFather: 4x4x4x4 4 cores (QX9650) / 4 GPUs (2x 9800 GX2) / 4x 2GB DDR2-800 / 4 hard disks (quad 320GB Seagates, RAID-5)

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Sep 11, 2012, 09:43 AM	#5
Prima.Vera Join Date: Sep 2011 Location: Antagonia Posts: 1,431 (2.22/day) Thanks: 247 Thanked 185 Times in 124 Posts System Specs	Toshiba is not alone guys. Samsung, IBM, Intel, TMSC are also responsible for keeping the prices up... __________________ *The richest man is not he who has the most, but he who needs the least.*

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Sep 11, 2012, 12:34 PM	#6
largon Join Date: May 2005 Location: Tre, Suomi Finland Posts: 2,696 (0.91/day) Thanks: 1 Thanked 437 Times in 335 Posts System Specs	NAND prices have been in free fall for long and looks like it's not going to change anytime soon! __________________ You were not supposed to see this. ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯ Suum cuique pulchrum est.

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Sep 11, 2012, 06:35 PM	#7
xaira Join Date: Jul 2009 Posts: 199 (0.14/day) Thanks: 73 Thanked 19 Times in 15 Posts System Specs	lol, 128gb ssd $50 soon WTF????? HDDS are dead, but i luv my 1tb caviar black

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