Ken Kutaragi leaves Sony

Jimmy 2004 · Jun 19, 2007, 09:04 PM

Often labelled as being the ‘father of PlayStation’, the chief architect of Sony’s successful line of consoles has now stepped down from his position as Sony Computer Entertainment’s chairman and group chief executive. The job has been passed on to Kazuo Hirai, SCE’s former president (who had already relieved Kutaragi of most of his day-to-day responsibilities last year), after Kutaragi announced his intention to retire in April. Kutaragi faced numerous problems during the production of the PS3, including shortages and extremely high manufacturing costs, and once the console was released it faced unexpectedly fierce competition from Nintendo’s Wii, resulting in Sony achieving less than 50% of its target for PS3 shipments by March 31st this year. According to SCE, Kutaragi will continue to hold an advisory post for the company’s gaming unit, although his involvement will certainly be much less than before.

Source: Yahoo! News

lemonadesoda · Jun 19, 2007, 10:51 PM

Quote:

Kutaragi will continue to hold an advisory post for the company’s gaming unit

The best advice for SONY is to write down Kutaragi's advice, and do the opposite! LOL

Kutaragi committed corporate seppuku with his PR nonsense and marketing arrogance over the last 24 months. It's a lesson to us all though... get lucky twice, get cocky third time and be blind to the market!

WarEagleAU · Jun 19, 2007, 11:18 PM

Really, in my eyes, up until the PS3, Kutaragi had done everything right with Sony and its Entertainment and Gaming arm. Sad day really, but I hope they at least take some of his advice to heart.

jocksteeluk · Jun 20, 2007, 12:28 AM

Sony no doubt had a marketing strategy from day one to position its Playstation brand as the prestige must have item in the gaming industry but as per usual when the need to make money overtakes everything else they really forgot about the gamers themselves but no doubt when the price falls considerably a lot of people may choose to invest in the ps3 console.

Edito · Jun 20, 2007, 07:28 AM

I think Ken know what is doing i trust him and i'll wait till sony rulz again...

cjoyce1980 · Jun 20, 2007, 11:30 AM

should of choosen DVD over blu-ray, silly boy!

Benpi · Jun 20, 2007, 07:31 PM

If my company lost a billion beacuse of one man's decisions, I'd fire his ass too.

WarEagleAU · Jun 20, 2007, 08:16 PM

haha @Benpi

DaMulta · Jun 20, 2007, 08:31 PM

This is what happened

E3 2006
http://www.youtube.com/watch?v=EbZ8ERI4x98

His job was in trouble from that point on.

Jimmy 2004 · Jun 20, 2007, 09:13 PM

Wow... so many nerds gamers in one line... hope they had a lot of Wiis.

Jun 19, 2007, 09:04 PM	#1
Jimmy 2004 Eligible for custom title Join Date: Jan 2005 Location: England Posts: 5,047 (1.66/day) Thanks: 134 Thanked 276 Times in 185 Posts System Specs	Ken Kutaragi leaves Sony Often labelled as being the ‘father of PlayStation’, the chief architect of Sony’s successful line of consoles has now stepped down from his position as Sony Computer Entertainment’s chairman and group chief executive. The job has been passed on to Kazuo Hirai, SCE’s former president (who had already relieved Kutaragi of most of his day-to-day responsibilities last year), after Kutaragi announced his intention to retire in April. Kutaragi faced numerous problems during the production of the PS3, including shortages and extremely high manufacturing costs, and once the console was released it faced unexpectedly fierce competition from Nintendo’s Wii, resulting in Sony achieving less than 50% of its target for PS3 shipments by March 31st this year. According to SCE, Kutaragi will continue to hold an advisory post for the company’s gaming unit, although his involvement will certainly be much less than before. Source: Yahoo! News

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Jun 19, 2007, 11:18 PM	#3
WarEagleAU Bird of Prey Join Date: Jul 2006 Location: Gurley, AL Posts: 9,994 (3.99/day) Thanks: 3,810 Thanked 557 Times in 521 Posts System Specs	Really, in my eyes, up until the PS3, Kutaragi had done everything right with Sony and its Entertainment and Gaming arm. Sad day really, but I hope they at least take some of his advice to heart. __________________ =-TheEagle-= http://www.heatware.com/eval.php?id=62454 “You crazy? Surfing any website without an antivirus is like freaking with a dirty woman without protection” -OzzmanFloyd120 - Edited for content and clarity

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Jun 20, 2007, 12:28 AM	#4
jocksteeluk Join Date: Jan 2006 Location: The 13th room on the 13th floor of the 13th building. Posts: 1,427 (0.53/day) Thanks: 22 Thanked 48 Times in 39 Posts System Specs	Sony no doubt had a marketing strategy from day one to position its Playstation brand as the prestige must have item in the gaming industry but as per usual when the need to make money overtakes everything else they really forgot about the gamers themselves but no doubt when the price falls considerably a lot of people may choose to invest in the ps3 console. __________________ XXXI III MCMLXXXII

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Jun 20, 2007, 07:28 AM	#5
Edito Join Date: Mar 2007 Location: Maputo-Mozambique Posts: 330 (0.15/day) Thanks: 8 Thanked 15 Times in 13 Posts System Specs	I think Ken know what is doing i trust him and i'll wait till sony rulz again...

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Jun 20, 2007, 11:30 AM	#6
cjoyce1980 Join Date: Apr 2006 Posts: 657 (0.25/day) Thanks: 3 Thanked 11 Times in 10 Posts System Specs	should of choosen DVD over blu-ray, silly boy!

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Jun 20, 2007, 07:31 PM	#7
Benpi Banned Join Date: Dec 2006 Posts: 415 (0.18/day) Thanks: 6 Thanked 3 Times in 3 Posts System Specs	If my company lost a billion beacuse of one man's decisions, I'd fire his ass too.

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Jun 20, 2007, 08:16 PM	#8
WarEagleAU Bird of Prey Join Date: Jul 2006 Location: Gurley, AL Posts: 9,994 (3.99/day) Thanks: 3,810 Thanked 557 Times in 521 Posts System Specs	haha @Benpi __________________ =-TheEagle-= http://www.heatware.com/eval.php?id=62454 “You crazy? Surfing any website without an antivirus is like freaking with a dirty woman without protection” -OzzmanFloyd120 - Edited for content and clarity

Jun 20, 2007, 08:31 PM	#9
DaMulta My stars went supernova Join Date: Aug 2006 Location: Oklahoma T-Town Posts: 10,337 (4.16/day) Thanks: 1,449 Thanked 1,477 Times in 1,113 Posts System Specs	This is what happened E3 2006 http://www.youtube.com/watch?v=EbZ8ERI4x98 His job was in trouble from that point on. __________________ ocLIT The Hardware Punishers

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Jun 20, 2007, 09:13 PM	#10
Jimmy 2004 Eligible for custom title Join Date: Jan 2005 Location: England Posts: 5,047 (1.66/day) Thanks: 134 Thanked 276 Times in 185 Posts System Specs	Wow... so many nerds gamers in one line... hope they had a lot of Wiis.

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