Intel Advertising Faces Racist Accusations

zekrahminator · Aug 1, 2007, 03:34 PM

While a lot of people would say that Intel's Core 2 Duo series advertises itself, Intel thinks that a little help from PR doesn't hurt. Unfortunately, Intel's latest advertisement seems to be a little racist. As The Inquirer puts it, the advertisement...

Quote:

shows a white IT manager looking pretty pleased with himself, having successful managed to "multiply computing performance" and "maximise the power" of his employees. For some bizarre reason, the employees are all depicted as black athletes, crouched as if starting a sprint race - but also appearing to all bow down before the smug white dude.

Public response to this advertisement ranges from "stupid ad but not racism" to "This one is a s*** storm waiting to happen". On a side note, the people over at Gizmodo, who caught the possible racism, feel that the advertisement "might be racist, but boy does it make me want a Core 2 Duo."

Source: The Inquirer

mandelore · Aug 1, 2007, 03:39 PM

sry but lol...

[I.R.A]_FBi · Aug 1, 2007, 03:47 PM

whiskey tango foxtrot ...

V lyx · Aug 1, 2007, 03:53 PM

Wow, racism or not this c2d ad is dumb...

Jimmy 2004 · Aug 1, 2007, 04:12 PM

Lolz... I don't think it's intended to be racist - after all, black people do tend to be better athletes in track events, so Intel probably started with one athlete who happened to be black, and then 'multiplied' him and left him in the starting position around the IT dude. Still funny though, and I can see what people mean. Just shows that we are over-sensitive to differences such as skin colour nowadays, gone from one extreme to another.

kwchang007 · Aug 1, 2007, 04:19 PM

Wow, just because most fast sprinters are black people they have to call racism. I'm pretty sure if Intel meant a racist view they could've done it in a much different fashion compared to this. Also this shows the black athletes are fastest (core 2 fastest cpu -> represented by black sprinters)

[I.R.A]_FBi · Aug 1, 2007, 04:25 PM

Personally, I think ppl are bein too sensitive to the ad

V lyx · Aug 1, 2007, 04:45 PM

Intel would never had this problem if they had Michael Johnson in the ad. Even though I don't think it's racist it depends on the viewers opinion if it is or isn't. Intel should just pull it since it's getting to much negative publicity and take what they learned from it.

russianboy · Aug 1, 2007, 05:24 PM

friggin sensitive people need to stfu and get a life and quit complaining about everything.

Azn Tr14dZ · Aug 1, 2007, 05:28 PM

It's not that bad, I could see why people would think it's racism, but it's not as bad as people think.

FrankieG · Aug 1, 2007, 06:13 PM

My interpritation of this add is not racism. Just a parallel between fast runners and fast CPU's.
But, if we didn't have the people that raise a brow at such depictions, would that create a gateway for racism?

OneCool · Aug 1, 2007, 06:20 PM

Intel is racist!!!!!!!!

Conti027 · Aug 1, 2007, 06:44 PM

i dont think its racist

Darkrealms · Aug 1, 2007, 06:59 PM

Your right it is racist! Why is the only white guy in the picture a geek!?! There's white athletes out there TOO! And what about other races, does this mean that blacks are the only good runners?!?

LoL. I think they looked at the olympics and went hmm. . . who's won. Everyone thinks of the IT guy as the white nerd so whats wrong? He didn't have a pocket protector?

kha1i1 · Aug 1, 2007, 06:59 PM

someone in intel's marketing/pr dept should have caught this. i think it's sometimes deliberately done by large companies to test the market's response to different types of ads. ive seen a cpl like this (edgy really, maybe a hint of something, but not racist/sexist, etc) and they get changed by the end of their run (see nestle drumstick commercial and the one with the black lady running to the freezer for the bunch of guys in the meals). either way, the image of a bunch of black guys bowing to the feet of a happy smiling white guy is gonna twist a few whiskers, if u know what im saying.

xylomn · Aug 1, 2007, 07:04 PM

I do agree that people are far too sensative nowadays, people want to cry racist at everything to get attention but thats the way things are

i can't believe someone didnt spot this though

Pepsiennis · Aug 1, 2007, 07:10 PM

Oh, please. That's just a Detriot high school track team's 15th year reunion photo.

"Hey guys! How about one more sprint for old time's sake?"
"I don't know, guys... I'm not really dressed for it."
"Ah, come on! We're ready! Race ya'!"

I'm sure later there was a cookout with foods high in carbs and fructose, like fowl, and fruit, and... and... oh, lord. I've gone and done it now!!!

65tweet · Aug 1, 2007, 08:11 PM

Kind of hard to tell for sure but it looks like all six athletes are the same guy.

This whole thing is stupid though.

OrbitzXT · Aug 1, 2007, 08:17 PM

Quote:

Originally Posted by russianboy

friggin sensitive people need to stfu and get a life and quit complaining about everything.

QFT

zekrahminator · Aug 1, 2007, 08:22 PM

Quote:

Originally Posted by russianboy

friggin sensitive people need to stfu and get a life and quit complaining about everything.

Russianboy, that was a little extreme, even for you...

jocksteeluk · Aug 1, 2007, 08:24 PM

Quote:

Originally Posted by mandelore

sry but lol...

+ lol

Chewy · Aug 1, 2007, 08:27 PM

yeah its all the same dude... I dont see it as racist at all. hes representing speed and thats what sprinters do... most great sprinters if not all are black. (I hardly ever watch sprint running but when I've watched it, its usually a black guy from Nigeria who wins).

mandelore · Aug 1, 2007, 08:29 PM

pc gone insane... its the peeps that think its racist that need their heads seen 2..

i dontlike intel, but all they did was exemplify multitasking by replicating a really fast black dude multiple times, thats not racist, lol, cmon..we all know some of the fastest people on this planet have dark skin, thats the truth,

to be racist, the add would have to imply that some1 coloured or woteva was less than the norm. here it clearly aint the case......

jocksteeluk · Aug 1, 2007, 08:35 PM

seriously this is more likely an attempt to create controversy by some crappy media publication after all who if anyone at all is or has complained about it? this is something only idiots would fall for really.

RickyG512 · Aug 1, 2007, 08:36 PM

C2D's are BLACK !!!!!

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Aug 1, 2007, 03:47 PM	#3
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Aug 1, 2007, 03:39 PM	#2
mandelore Join Date: Aug 2006 Location: UK-small Village in a Valley Near Newcastle Posts: 2,917 (1.18/day) Thanks: 33 Thanked 152 Times in 127 Posts System Specs	sry but lol...

Aug 1, 2007, 03:53 PM	#4
V lyx Join Date: Jul 2007 Posts: 57 (0.03/day) Thanks: 12 Thanked 3 Times in 3 Posts System Specs	Wow, racism or not this c2d ad is dumb...

Aug 1, 2007, 04:12 PM	#5
Jimmy 2004 Eligible for custom title Join Date: Jan 2005 Location: England Posts: 5,047 (1.65/day) Thanks: 134 Thanked 276 Times in 185 Posts System Specs	Lolz... I don't think it's intended to be racist - after all, black people do tend to be better athletes in track events, so Intel probably started with one athlete who happened to be black, and then 'multiplied' him and left him in the starting position around the IT dude. Still funny though, and I can see what people mean. Just shows that we are over-sensitive to differences such as skin colour nowadays, gone from one extreme to another.

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Aug 1, 2007, 04:19 PM	#6
kwchang007 Join Date: Jan 2007 Location: Severn, MD, USA. Posts: 2,949 (1.28/day) Thanks: 72 Thanked 189 Times in 185 Posts System Specs	Wow, just because most fast sprinters are black people they have to call racism. I'm pretty sure if Intel meant a racist view they could've done it in a much different fashion compared to this. Also this shows the black athletes are fastest (core 2 fastest cpu -> represented by black sprinters) __________________ Power User Teenager Club Laptop Overclocking club Thanks button....hit it if someone helped you, not a difficult concept really. [img disabled]http://www.hwbot.org/signature.img?t=1&uid=8351&iehack=.jpg[/img]

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Aug 1, 2007, 04:25 PM	#7
[I.R.A]_FBi Eligible for custom title Join Date: May 2007 Location: c:\programs\kitteh.exe Posts: 6,152 (2.80/day) Thanks: 724 Thanked 556 Times in 461 Posts System Specs	Personally, I think ppl are bein too sensitive to the ad __________________ Rig 1+1 Athlon XP 2200+, MSI KM2M Combo, ATI 9200SE 128 MB DDR, 2 X 512 MB DDR333, 250GB + 80 HDD? “try intel cpu, amd is only good for going to nude sites” -firehawkxd “go for the 5850 now and play games while the nvidiots wait for the ceo to show an actual working product” -W1zzard “An MSI logo? This offends my retina. I await your apology.” -MRCL www.autolounge.com.jm Last edited by zekrahminator; Aug 1, 2007 at 04:57 PM. Reason: No good reason :P

Aug 1, 2007, 04:45 PM	#8
V lyx Join Date: Jul 2007 Posts: 57 (0.03/day) Thanks: 12 Thanked 3 Times in 3 Posts System Specs	Intel would never had this problem if they had Michael Johnson in the ad. Even though I don't think it's racist it depends on the viewers opinion if it is or isn't. Intel should just pull it since it's getting to much negative publicity and take what they learned from it.

Aug 1, 2007, 05:24 PM	#9
russianboy Join Date: Dec 2005 Posts: 603 (0.22/day) Thanks: 93 Thanked 95 Times in 82 Posts System Specs	friggin sensitive people need to stfu and get a life and quit complaining about everything.

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Aug 1, 2007, 05:28 PM	#10
Azn Tr14dZ Join Date: Mar 2006 Posts: 4,415 (1.67/day) Thanks: 16 Thanked 19 Times in 12 Posts System Specs	It's not that bad, I could see why people would think it's racism, but it's not as bad as people think.

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Aug 1, 2007, 06:13 PM	#11
FrankieG Join Date: Jun 2007 Location: Washington State Posts: 23 (0.01/day) Thanks: 2 Thanked 0 Times in 0 Posts System Specs	My interpritation of this add is not racism. Just a parallel between fast runners and fast CPU's. But, if we didn't have the people that raise a brow at such depictions, would that create a gateway for racism?

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Aug 1, 2007, 06:20 PM	#12
OneCool Join Date: Nov 2005 Location: Look behind you!! Posts: 799 (0.29/day) Thanks: 73 Thanked 61 Times in 41 Posts	Intel is racist!!!!!!!!

Aug 1, 2007, 06:44 PM	#13
Conti027 Join Date: Jan 2007 Location: Kent, Washington Posts: 1,002 (0.43/day) Thanks: 127 Thanked 67 Times in 53 Posts System Specs	i dont think its racist __________________

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Aug 1, 2007, 06:59 PM	#14
Darkrealms Join Date: Feb 2007 Location: USA Posts: 843 (0.37/day) Thanks: 52 Thanked 23 Times in 20 Posts	Your right it is racist! Why is the only white guy in the picture a geek!?! There's white athletes out there TOO! And what about other races, does this mean that blacks are the only good runners?!? LoL. I think they looked at the olympics and went hmm. . . who's won. Everyone thinks of the IT guy as the white nerd so whats wrong? He didn't have a pocket protector? __________________ ISP F@H TPU RANK

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Aug 1, 2007, 06:59 PM	#15
kha1i1 Join Date: Aug 2007 Location: ottawa Posts: 18 (0.01/day) Thanks: 0 Thanked 2 Times in 2 Posts System Specs	someone in intel's marketing/pr dept should have caught this. i think it's sometimes deliberately done by large companies to test the market's response to different types of ads. ive seen a cpl like this (edgy really, maybe a hint of something, but not racist/sexist, etc) and they get changed by the end of their run (see nestle drumstick commercial and the one with the black lady running to the freezer for the bunch of guys in the meals). either way, the image of a bunch of black guys bowing to the feet of a happy smiling white guy is gonna twist a few whiskers, if u know what im saying.

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Aug 1, 2007, 07:04 PM	#16
xylomn Join Date: May 2006 Location: Swindon, England, United Kingdom Posts: 538 (0.21/day) Thanks: 4 Thanked 18 Times in 17 Posts System Specs	I do agree that people are far too sensative nowadays, people want to cry racist at everything to get attention but thats the way things are i can't believe someone didnt spot this though __________________ Bsc(Hons) Computer Science Software Engineering MSc(Hons) Computer Game Engineering

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Aug 1, 2007, 07:10 PM	#17
Pepsiennis Join Date: Jun 2007 Location: Chongqing, China Posts: 6 (0.00/day) Thanks: 0 Thanked 0 Times in 0 Posts System Specs	Oh, please. That's just a Detriot high school track team's 15th year reunion photo. "Hey guys! How about one more sprint for old time's sake?" "I don't know, guys... I'm not really dressed for it." "Ah, come on! We're ready! Race ya'!" I'm sure later there was a cookout with foods high in carbs and fructose, like fowl, and fruit, and... and... oh, lord. I've gone and done it now!!! __________________ Gigabyte GA-MA790FX-DQ6 (BIOS F3) * AMD Phenom 9600 * Zalman 9700LED * Patriot 2x1G pc2-8500 * Sapphire ATI HD 3870 * TT Toughpower 700w * Samsung 20X SATA DVD-RW * Vista Ultimate 64-bit Last edited by Pepsiennis; Aug 1, 2007 at 07:27 PM.

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Aug 1, 2007, 08:11 PM	#18
65tweet Join Date: Apr 2005 Location: USA Posts: 291 (0.10/day) Thanks: 0 Thanked 2 Times in 2 Posts System Specs	Kind of hard to tell for sure but it looks like all six athletes are the same guy. This whole thing is stupid though. __________________ My HD3850 rocks! Now about installing Vista to get full functionality out of it...

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Aug 1, 2007, 08:27 PM	#22
Chewy Join Date: Jul 2006 Location: Halifax, Canada Posts: 2,616 (1.04/day) Thanks: 325 Thanked 151 Times in 140 Posts System Specs	yeah its all the same dude... I dont see it as racist at all. hes representing speed and thats what sprinters do... most great sprinters if not all are black. (I hardly ever watch sprint running but when I've watched it, its usually a black guy from Nigeria who wins). __________________ BUGABUGABUGABUGAAAAA! From_Nowhere's perspective on Jerry Seinfeld and Bill Gates Promoting Windows Vista. “Mac: "Woah, what are you doing?" Mac says as he levitates in the air. PC: "Playing Half-Life 2, this is my gravity gun." Mac: "Well I can sort of do that." PC: "Technically Mac, you have to become me first."” -From_Nowhere