AMD Appoints Nigel Dessau as Chief Marketing Officer

malware · Mar 20, 2008, 01:16 PM

AMD today announced the appointment of Nigel Dessau as chief marketing officer (CMO). He brings 22 years of technology sales and marketing leadership experience at IBM and Sun, and will be responsible for AMD’s global marketing, image and campaign strategies.

“Nigel’s customer knowledge and experience working for IBM and Sun are tremendous assets as AMD charts a new course for the industry with initiatives such as Accelerated Computing,” said Dirk Meyer, president and COO, AMD. “As we deliver platforms and solutions to best meet our customers’ needs, we will lean heavily on Nigel - who has a proven track record of developing and executing clear, compelling global marketing campaigns.”

Dessau joins AMD from Sun Microsystems, where he was senior vice president of storage marketing and senior vice president of alliances and licensing. Prior to that, he was CMO of StorageTek and spent 19 years at IBM, most recently as business unit executive for IBM Virtualization Solutions. While at IBM, Dessau managed the worldwide launch of the IBM zSeries eServer and oversaw marketing programs for the S/390 brand. He also led the marketing strategy teams responsible for extending the corporate e-business and helping to develop the On Demand Business campaigns.

Born and educated in Nottingham, England, Dessau will be based in Austin, Texas and report to AMD’s Office of the CEO.

Source: AMD

[I.R.A]_FBi · Mar 20, 2008, 03:32 PM

so no more gnomes and spiders on processor boxes?

wiak · Mar 20, 2008, 06:08 PM

Quote:

Originally Posted by [I.R.A]_FBi

so no more gnomes and spiders on processor boxes?

i wish him good luck, amd needs it!

jocksteeluk · Mar 20, 2008, 06:17 PM

I am going to make a bold prediction say IBM may be the company to takeover AMD and this could be the first step.

DanishDevil · Mar 20, 2008, 07:40 PM

^^I wonder what that would do to AMD's processors...

Not to mention ATi Cards.

yogurt_21 · Mar 20, 2008, 09:04 PM

Quote:

Originally Posted by DanishDevil

^^I wonder what that would do to AMD's processors...

Not to mention ATi Cards.

make them exclusive to IBM's computers and no longer available for individual resale.

DanishDevil · Mar 20, 2008, 09:10 PM

I would jump off a building...

imperialreign · Mar 21, 2008, 12:26 AM

damn . . . y'all're makin IBM sound like they're the SS branch of MAC.

Kreij · Mar 21, 2008, 12:37 AM

With Intel entering the discrete graphics card market, the playing field is about to change for AMD/ATI and Nvidia. Intel has deep pockets for R&D and their FABs can produce anything they can conjure up. (23nm 2GHz GPUs in the near future?)

IBM buying AMD/ATI would balance the playing field.

I don't know how Nvidia would fair in the above scenario.

WarEagleAU · Mar 21, 2008, 03:22 AM

I highly doubt it. IBM got out of the x86 market. However, if they were to get back in, it wouldnt be a bad thing to prop up AMD and be their financial backer. With all that R&D and cash and marketing, it shouldnt be long before AMD is well above competing with Intel again.

I must say I like a new global sales guy. Surely this should mean a marketing strategy revamp and perhaps more effort on R&D and different architectures and processes. With Intel set to release an AMD Cloned chip (not to offend intel fans, but I couldnt word it better) AMD wont have anything left to trumpet on. I mean, FSB is gonna be relegated to how the HT works so...

imperialreign · Mar 21, 2008, 03:36 AM

TBH, I really think AMD is still up to something - they have a plan that they've been very tight lipped about . . . we've seen a lot of changeups to their corporate ladder over the last few months, and they've been partnering with other organizations that could really benefit them . . . but we have yet to see what the bomb will be. I think we'll see a strong AMD by the end of the year - a company that has a strong foundation, very little debt under it's belt, and designs stating that they're looking to play hard ball.

As to the whole IBM notion - I think it'd be great to see AMD and IBM partner to level the field. Both companies have proven time and again to be innovators, and have proven time and again that no matter how bad shit gets, they won't give up. The two combined would prove a formidable match for Intel, who has been a primary competitor of both companies over the years. The innovation and R&D that AMD is capable of, plus the financial backing of IBM = Intel up shit creek without a paddle.

eidairaman1 · Mar 24, 2008, 12:41 AM

IBM has been under Scrutiny since Intel Partnered with Microsoft back in the day

Mar 20, 2008, 01:16 PM	#1
malware Eligible for custom title Join Date: Nov 2004 Location: Bulgaria Posts: 5,413 (1.73/day) Thanks: 78 Thanked 986 Times in 497 Posts System Specs	AMD Appoints Nigel Dessau as Chief Marketing Officer AMD today announced the appointment of Nigel Dessau as chief marketing officer (CMO). He brings 22 years of technology sales and marketing leadership experience at IBM and Sun, and will be responsible for AMD’s global marketing, image and campaign strategies. “Nigel’s customer knowledge and experience working for IBM and Sun are tremendous assets as AMD charts a new course for the industry with initiatives such as Accelerated Computing,” said Dirk Meyer, president and COO, AMD. “As we deliver platforms and solutions to best meet our customers’ needs, we will lean heavily on Nigel - who has a proven track record of developing and executing clear, compelling global marketing campaigns.” Dessau joins AMD from Sun Microsystems, where he was senior vice president of storage marketing and senior vice president of alliances and licensing. Prior to that, he was CMO of StorageTek and spent 19 years at IBM, most recently as business unit executive for IBM Virtualization Solutions. While at IBM, Dessau managed the worldwide launch of the IBM zSeries eServer and oversaw marketing programs for the S/390 brand. He also led the marketing strategy teams responsible for extending the corporate e-business and helping to develop the On Demand Business campaigns. Born and educated in Nottingham, England, Dessau will be based in Austin, Texas and report to AMD’s Office of the CEO. Source: AMD

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[I.R.A]_FBi Eligible for custom title Join Date: May 2007 Location: c:\programs\kitteh.exe Posts: 6,152 (2.80/day) Thanks: 724 Thanked 556 Times in 461 Posts System Specs	so no more gnomes and spiders on processor boxes? __________________ Rig 1+1 Athlon XP 2200+, MSI KM2M Combo, ATI 9200SE 128 MB DDR, 2 X 512 MB DDR333, 250GB + 80 HDD? “try intel cpu, amd is only good for going to nude sites” -firehawkxd “go for the 5850 now and play games while the nvidiots wait for the ceo to show an actual working product” -W1zzard “An MSI logo? This offends my retina. I await your apology.” -MRCL www.autolounge.com.jm

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Mar 21, 2008, 03:22 AM	#10
WarEagleAU Bird of Prey Join Date: Jul 2006 Location: Gurley, AL Posts: 9,994 (3.98/day) Thanks: 3,810 Thanked 557 Times in 521 Posts System Specs	I highly doubt it. IBM got out of the x86 market. However, if they were to get back in, it wouldnt be a bad thing to prop up AMD and be their financial backer. With all that R&D and cash and marketing, it shouldnt be long before AMD is well above competing with Intel again. I must say I like a new global sales guy. Surely this should mean a marketing strategy revamp and perhaps more effort on R&D and different architectures and processes. With Intel set to release an AMD Cloned chip (not to offend intel fans, but I couldnt word it better) AMD wont have anything left to trumpet on. I mean, FSB is gonna be relegated to how the HT works so... __________________ =-TheEagle-= http://www.heatware.com/eval.php?id=62454 “You crazy? Surfing any website without an antivirus is like freaking with a dirty woman without protection” -OzzmanFloyd120 - Edited for content and clarity

Mar 21, 2008, 03:36 AM	#11
imperialreign Join Date: Jul 2007 Location: Sector ZZ₉ Plural Z Alpha Posts: 4,001 (1.87/day) Thanks: 272 Thanked 953 Times in 710 Posts System Specs	TBH, I really think AMD is still up to something - they have a plan that they've been very tight lipped about . . . we've seen a lot of changeups to their corporate ladder over the last few months, and they've been partnering with other organizations that could really benefit them . . . but we have yet to see what the bomb will be. I think we'll see a strong AMD by the end of the year - a company that has a strong foundation, very little debt under it's belt, and designs stating that they're looking to play hard ball. As to the whole IBM notion - I think it'd be great to see AMD and IBM partner to level the field. Both companies have proven time and again to be innovators, and have proven time and again that no matter how bad shit gets, they won't give up. The two combined would prove a formidable match for Intel, who has been a primary competitor of both companies over the years. The innovation and R&D that AMD is capable of, plus the financial backing of IBM = Intel up shit creek without a paddle. __________________ <Guide: Understanding audio specifications and hardware> <X-Fi Support Syndicate> Hit me up on Steam: http://steamcommunity.com/id/imperialreign {THERE IS MADNESS TO MY METHODS}

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