Creative Getting Creative This CES with Zii

btarunr · Dec 29, 2008, 02:01 PM

Known for decades as a company that specialises in digital entertainment products, Creative is up to something new. The company is working on what it calls "Stemcell Computing". It is reportedly making a processing chip or architecture called Zii. A teaser micro-site of the same has been launched. The Zii processing chip is expected to give Creative the new direction the company has been striving for, with announcements of products incorporating the Stemcell Computing technology being expected at the upcoming CES event. Not much is known about Creative's plans at this point in time. The teaser goes with the tag-line "Everything you know is about to change", so we are expecting something big, or significant at least.

Source: TechConnect Magazine

apheX? · Dec 29, 2008, 02:29 PM

like that quote isnt from a movie

Sounds like its going to be some sort of energy saving thing with all the flowers and stemcell stuff....? i dunno.

tigger · Dec 29, 2008, 03:03 PM

Maybe they finally got a properly working x-fi driver for vista

Or it could be a mp3 player the size of a match head.

FreedomEclipse · Dec 29, 2008, 03:47 PM

It might be possible to draft in Tom Cruise to advertise it on behalf of Creative - Mr. Cruise is a dead ringer for anything that includes the word 'stemcell'

KBD · Dec 29, 2008, 03:53 PM

i hope they'll use this to create a new sound card series, x-fi has been around for a while now.

Dec 29, 2008, 03:56 PM

Quote:

Originally Posted by tigger

Maybe they finally got a properly working x-fi driver for vista

.

what are you talking about ?

X-fi works fine on vista for me

spy2520 · Dec 29, 2008, 04:05 PM

stemcells give amphibians the ability to regrow limbs right? hmm...

KBD · Dec 29, 2008, 05:35 PM

Quote:

Originally Posted by wolf2009

what are you talking about ?

X-fi works fine on vista for me

i think he is referring to issues with some x-fi cards in vista some time ago. i think that newer drivers improved the situation.

apheX? · Dec 29, 2008, 06:11 PM

Quote:

Originally Posted by btarunr

. The Zii processing chip is expected to give Creative the new direction the company has been striving for.

The teaser goes with the tag-line "Everything you know is about to change", so we are expecting something big, or significant at least.

Source: TechConnect Magazine

It cant be a new sound card surely... a new sound card series wouldn't give them a new direction. However the tag-line maybe suggests it could be an innovative change to sound cards.

3870x2 · Dec 29, 2008, 06:23 PM

dont know about all that, but there will be a law suit with nintendo within the month.

Apocolypse007 · Dec 29, 2008, 10:41 PM

Quote:

Originally Posted by 3870x2

dont know about all that, but there will be a law suit with nintendo within the month.

Same thing I thought as soon as I saw the name.

I know that biological cells can be used for computing, but this tech is a long way off. So as far as what they are referring to as stem cells I have no clue.

OnBoard · Dec 29, 2008, 11:07 PM

Well stemstells can take the form of any cell, maybe that processor/whatever is CPU+GPU or CPU+soundchip integrated or miracle chip that does everything (doubt it).

Either way, fudzilla.com said it perfectly:
"Whatever it is Creative is working on, we think they should've chosen the product name, which is course seems all too similar to Wii and the stemcell computing subtitle with a bit more care, as stemcell related stuff is a very controversial thing."

FreedomEclipse · Dec 29, 2008, 11:42 PM

Quote:

Originally Posted by OnBoard

Well stemstells can take the for of any cell, maybe that processor/whatever is CPU+GPU or CPU+soundchip integrated or miracle chip that does everything (doubt it).

Either way, fudzilla.com said it perfectly:
"Whatever it is Creative is working on, we think they should've chosen the product name, which is course seems all too similar to Wii and the stemcell computing subtitle with a bit more care, as stemcell related stuff is a very controversial thing."

Hell yeah - even top Musicians rip each others riffs off occasinally - Such as Metalica & Kid Rock's 'cowboy'

another prime example is the recent hullabaloo with J.Satriani & UK based comercial alternative Indie rockers - Coldplay

Mussels · Dec 30, 2008, 05:16 AM

they've probably just got something dumb like a pair of headphones with a built in MP3 player, which also works as a USB headset.

That, or its a retarded nintendo character who has the ability to regenerate limbs. seriously, wtf is with that name?

It better not be something stupid, like a replacement to EAX.

department76 · Dec 31, 2008, 12:09 AM

the word 'computing' suggests something new entirely... not a new soundcard. i'm sure stemcell is some name for a new CPU architecture or soemthing, similar to the unique ring-bus w/e that the x-fi's use.

x-fi:

Quote:

Originally Posted by OnBoard

Well stemstells can take the for of any cell, maybe that processor/whatever is CPU+GPU or CPU+soundchip integrated or miracle chip that does everything (doubt it).

so maybe you're right?

Bundy · Dec 31, 2008, 03:07 AM

Obviously it uses stem cell technology to grow a Wii from your Zii

Haytch · Jan 1, 2009, 03:09 AM

I hope its not an mp3 player or some other gadget.
My guess is, its sound related. Maybe its X-Ram, but something that will get used.

Dec 29, 2008, 02:01 PM	#1
btarunr Editor & Senior Moderator Join Date: Oct 2007 Location: Hyderabad, India Posts: 14,983 (7.29/day) Thanks: 788 Thanked 12,911 Times in 5,655 Posts System Specs	Creative Getting Creative This CES with Zii Known for decades as a company that specialises in digital entertainment products, Creative is up to something new. The company is working on what it calls "Stemcell Computing". It is reportedly making a processing chip or architecture called Zii. A teaser micro-site of the same has been launched. The Zii processing chip is expected to give Creative the new direction the company has been striving for, with announcements of products incorporating the Stemcell Computing technology being expected at the upcoming CES event. Not much is known about Creative's plans at this point in time. The teaser goes with the tag-line "Everything you know is about to change", so we are expecting something big, or significant at least. Source: TechConnect Magazine

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Dec 29, 2008, 02:29 PM	#2
apheX? Join Date: Dec 2008 Location: England Posts: 118 (0.07/day) Thanks: 11 Thanked 15 Times in 12 Posts System Specs	like that quote isnt from a movie Sounds like its going to be some sort of energy saving thing with all the flowers and stemcell stuff....? i dunno. __________________ Gee, all this horsepower, and no room to gallop! “he was your typical 16 year old kid who insists on yelling at everyone when things start to go wrong.” -Easy Rhino “Excellent. My 32x DVD drive killed my cat.” -Sasqui

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Dec 29, 2008, 03:03 PM	#3
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Dec 29, 2008, 03:47 PM	#4
FreedomEclipse Crazy Dogmatic Bullsh!t! Join Date: Apr 2007 Location: (British Born Chinese) London, United Kingdom Posts: 7,533 (3.38/day) Thanks: 825 Thanked 1,609 Times in 1,288 Posts System Specs	It might be possible to draft in Tom Cruise to advertise it on behalf of Creative - Mr. Cruise is a dead ringer for anything that includes the word 'stemcell' __________________ “I used to be a serial upgrader like you, then i took a downgrade to the knee” -FreedomEclipse

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Dec 29, 2008, 03:53 PM	#5
KBD Join Date: Feb 2007 Location: The Rotten Big Apple Posts: 2,416 (1.06/day) Thanks: 423 Thanked 291 Times in 273 Posts System Specs	i hope they'll use this to create a new sound card series, x-fi has been around for a while now.

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Dec 29, 2008, 04:05 PM	#7
spy2520 Join Date: Mar 2006 Posts: 386 (0.15/day) Thanks: 13 Thanked 16 Times in 15 Posts System Specs	stemcells give amphibians the ability to regrow limbs right? hmm... __________________ 99 SS bonestock...

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Dec 29, 2008, 06:23 PM	#10
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Dec 29, 2008, 11:07 PM	#12
OnBoard Join Date: Sep 2006 Location: Finland Posts: 2,773 (1.13/day) Thanks: 302 Thanked 382 Times in 302 Posts System Specs	Well stemstells can take the form of any cell, maybe that processor/whatever is CPU+GPU or CPU+soundchip integrated or miracle chip that does everything (doubt it). Either way, fudzilla.com said it perfectly: "Whatever it is Creative is working on, we think they should've chosen the product name, which is course seems all too similar to Wii and the stemcell computing subtitle with a bit more care, as stemcell related stuff is a very controversial thing." __________________ CPU-Z validation sig pics temporarily blocked Last edited by OnBoard; Dec 31, 2008 at 08:24 AM. Reason: typo

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Dec 30, 2008, 05:16 AM	#14
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Dec 31, 2008, 03:07 AM	#16
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Jan 1, 2009, 03:09 AM	#17
Haytch Join Date: Apr 2008 Location: Australia Posts: 506 (0.27/day) Thanks: 8 Thanked 40 Times in 34 Posts System Specs	I hope its not an mp3 player or some other gadget. My guess is, its sound related. Maybe its X-Ram, but something that will get used. __________________ The \|MOB\| Family Mess With The Best : Die Like The Rest . . .

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