LG Launches New Full HD SMART Monitors That are Easier on the Eyes

[malware]

LG Electronics (LG), a leading provider of business solutions, today announced the launch of its new W53 SMART Monitor Series with cutting-edge SMART technologies that offer top picture quality while greatly reducing eyestrain during extended use.
These monitors include an incredible Auto Brightness feature that allows them to automatically optimize their brightness and other picture settings based on the ambient light in the room and the content being viewed. LG based these settings on the unified glare rating (UGR) recommended by International Commission on Illumination to ensure a comfortable viewing experience.




“LG conducted extensive research throughout Europe and Asia, and learned that one major complaint people had about their monitors was eyestrain from the screen being either too bright or too dark,” said B.B. Hwang, President and CEO of LG Electronics Business Solutions Company. “Because of this, LG’s W53 SMART Monitors are packed with the world’s first full suite of intelligent features that optimize the screen’s brightness to reduce eyestrain. This also significantly reduces power consumption by lowering the intensity of the backlight.”

Another of the W53 series’ SMART features is Cinema Mode, which eliminates distractions when watching online videos. This unique setting blacks out everything except for the video clip, focusing the viewer’s attention on the desired content and not on distracting ads. Continuing the working smart and reducing eyestrain theme, these monitors also include a timer that reminds users to take a break from their work at predetermined intervals. Reminders can easily be set to once per hour or at specific times through the same easy-to-use interface that controls the monitor’s settings.

Helping further eliminate distractions, a proximity sensor under the W53’s bezel detects when a hand approaches the screen and activates lights that make buttons easy to find when they are needed. When not in use, the lights disappear, giving the monitor a sleeker, cleaner look.

“Today, screens are ubiquitous in our lives, appearing on computers at work and home, cell phones, portable multimedia players, GPS navigation systems and digital cameras,” added Mr. Hwang. “LG researchers developed SMART technologies to minimize the effects of eyestrain that is often caused by the long hours we spend in front of screens.”

LG’s W53 SMART Monitors are available in sizes from 18.5 to 27 inches. Monitors larger than 21.5 inches offer 1920 x 1080p Full HD resolution with a 16:9 aspect ratio, making them the perfect fit for Full HD movies and games. The monitors also boast a digital fine contrast ratio of up to 50,000:1 and a 2ms response time.

LG’s W53 SMART Monitors will be available in major markets around the world including U.S., Europe, Asia, the Middle East and Africa, South America and CIS starting in April of this year.

Source: LG

[human_error]

TN panel, no LED backlighting - but the buttons light up when you move your hand near them!!1! And it tells you when to take a break!!

[Weer]

Oh, when, oh when are PVA panels going to be priced fairly for the average consumer to afford one.

[nafets]

I think that the auto adjustments would quickly get annoying, causing eye irritation.

One minute you're reading text, brightness is set to high. Then you watch a movie, and the brightness drops. Go back to reading some text, and the brightness goes back up. I'd get a headache with that type of back and forth adjustment.

Nice gimmick, but I'll pass...

[lemonadesoda]

“Because of this, LG’s W53 SMART Monitors are packed with the world’s first full suite of intelligent features that optimize the screen’s brightness to reduce eyestrain. This also significantly reduces power consumption by lowering the intensity of the backlight.”

Groan. Someone needs to politely tell the Koreans that "worlds first" is a naff marketing term. In fact, it is used when other features dont sell the product. And it is the only thing you have positive to say about it.

Anyway, just a question. Does ANYBODY buy a product based on the feature "worlds first"? No. The Olympics are over, and there are no gold medals for all this worlds first waffle.

If they really care about eyestrain, then how about a matte screen and not this silly shiny reflective screen that causes SO MUCH eyestrain due to reflections.

"President and CEO of LG Electronics Business Solutions Company". I see nothing business about this at all. Wrong person marketing the wrong product at the wrong audience at the wrong time with the wrong feature set using the wrong marketing terms and probably at the wrong price too.

[nafets]

Just think of it as "rebadging" the same old LCD tech with new, useless "marketspeak" features.

Wasn't there something of this sort with another type of "visual" PC hardware? Hmm...

[h3llb3nd4]

I'd rather save up for a 40" lcd TV for my monitor better res, you can sit back on your couch/sofa/bed while working on your pc...
EDIT: with lots of cushins...

[Weer]

Originally Posted by h3llb3nd4

You can sit back on your couch/sofa/bed while working on your pc...

Terrible back/neck strain FTW.

[shiny_red_cobra]

I'm NOT buying a new monitor unless it has LED backlight. If enough people demand this the manufacturers may actually listen to us.

[Bjorn_Of_Iceland]

Reminds me of a samsung design..

[Gzero]

@h3llb3nd4,
It's not really that good, my back is killing me...

[h3llb3nd4]

ummm a chair then....?

[ZoneDymo]

Originally Posted by h3llb3nd4

I'd rather save up for a 40" lcd TV for my monitor better res, you can sit back on your couch/sofa/bed while working on your pc...
EDIT: with lots of cushins...

better res??
Better resolution?
No, its the same resolution only more streched out on a 40 inch screen.

[h3llb3nd4]

gee I was saying it looked better(I didn't really know what phrase I sould've used when typing that...)

[Studabaker]

Originally Posted by Weer

Oh, when, oh when are PVA panels going to be priced fairly for the average consumer to afford one.

What's that? Search turns up a lot of people saying PVA but not what it is LOL.

[WarEagleAU]

Actually I concur with eye strain due to the monitor. Sure I can change the different modes and brightness but it becomes bothersome after awhile. I also like the lights lighting up to help with adjusting different settings. Little Nuances help. How about not knocking a product before a review is done or something.

[Braveheart]

...i usually watch a movie, code, and read something at the same time...so how could it adjust to that!? half the screen low and the other high? these things are going to fail so much.

[PCpraiser100]

I dont like where this is going, if the marketing sparks with these monitors who knows if this idea can spark a competition of stupidity.

[Hayder_Master]

so what people need more , Easier on the Eyes and with optimize brightness

[Mussels]

Originally Posted by h3llb3nd4

I'd rather save up for a 40" lcd TV for my monitor better res, you can sit back on your couch/sofa/bed while working on your pc...
EDIT: with lots of cushins...

Done that

Originally Posted by Weer

Terrible back/neck strain FTW.

Nope. cordless mouse and keyboard, no problems at all.

Originally Posted by shiny_red_cobra

I'm NOT buying a new monitor unless it has LED backlight. If enough people demand this the manufacturers may actually listen to us.

My 24" has LED if i didnt know better id swear it was a VA panel.. good viewing angles, great colors, great black.

[Swansen]

You guys must all have magic eyes, and LG doesn't use TN panels. I'm a fan of this tech, and most of you don't realize most people only do one thing at a time, but they just made a laptop with the same technology, much better idea as obvious with a mobile screen the ambient light is always changing. Lastly, the competing light tech with LEDs right now, well... hardly competing but i see them used in back lit monitors, is called cold cathode fluorescent light, or CCFL. Uses VERY little power while being compact as well, but does a better job when being dimmed, ie the color temperature/wavelength doesn't changed.

[Mussels]

Originally Posted by Swansen

You guys must all have magic eyes, and LG doesn't use TN panels. I'm a fan of this tech, and most of you don't realize most people only do one thing at a time, but they just made a laptop with the same technology, much better idea as obvious with a mobile screen the ambient light is always changing. Lastly, the competing light tech with LEDs right now, well... hardly competing but i see them used in back lit monitors, is called cold cathode fluorescent light, or CCFL. Uses VERY little power while being compact as well, but does a better job when being dimmed, ie the color temperature/wavelength doesn't changed.

if its got a 160 degree viewing angle, its TN - end story.
LG doesnt use TN my arse.

[Gzero]

LG do use other screens, but http://displayblog.wordpress.com/200...4-lcd-monitor/ as you can see from that, MVA has a viewing angle of 178/178.