Yeah, if you don't need a lot of 3D power, just 2d and VGA playback, and combine with Windows8 and AMD RamDrive, SSD or mehcanical storage, and there's value there that potentially cannot be beat. I am not aware of actual retail APU pricing yet though, wasn't out when this was written, and I haven't looked this mornin, but I think AMD might be willing to stay below what Intel offers, price-wise. Intel offers more CPU performance, since they castrate or bin from IVB all the way down to the low-end...it's all IVB. All with the smae basic GPU core, so you're left with most users with i5 and i7 chips having iGPUs sitting unused. AMD offers a customized solution. It'd be interesting to see how APUs transition to 22nm or whatever AMD ends up using for the next-gen.