AMD is doing the right thing with its pricing. AMD is clearly a winner when it comes to performance/price per PC. However, I buy Intel for myself because Microcenter always has combo deal (cpu+main) which is cheaper than newegg or any other online retailer at least 35%, otherwise, I would buy AMD. Also, people should realize that we've came to a point where cpu's performance is no longer matter for gaming due to better programming for multicore cpu. What is really matter now is gpu. Spend less on cpu and get a better gpu will give you more FPS!