AMD Bulldozer A Surprisingly Sell-Out Sales Success. Victims: Phenom II & Athlon II

[qubit]

And Bulldozer is selling for the same reason Pentium 4 did. People look at it and go "HOLY CRAP 8 CORES!?!?" and are willing to throw money down, when P4 was around people were blown away by 3Ghz clock speeds and just assumed it was so much faster. Keep in mind yield was also a huge reason why Bulldozer (just like Llano) seemed to be in such short supply.

You're getting at that it's the perception that sells the chip. True, image can count massively when selling something and is the whole point of slick advertising.