1. Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

AMD CMO Nigel Dessau Leaving in January, Axed?

Discussion in 'News' started by btarunr, Dec 14, 2011.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

    Joined:
    Oct 9, 2007
    Messages:
    28,958 (11.02/day)
    Thanks Received:
    13,757
    Location:
    Hyderabad, India
    AMD's chief marketing officer (CMO) Nigel Dessau, will be leaving the company. AMD's new CEO Rory P. Read has been making some aggressive changes to the company in a bid to turn it into a lean, well-oiled, profit-making business that it should be. Recently, he laid off a big chunk of AMD's staff, most reported to be from the marketing department. This only goes on to reinforce the theory that Nigel Dessau was axed, and not that he will quit. Nigel Dessau joined the company in 2008. He has served as CMO at StorageTek, Sun Microsystems and IBM, previously. Dessau said in his Twitter page that he will leave AMD in January, but will see the company through at CES, when new GPU products will be unveiled.

    [​IMG]
     
    WarEagleAU and cadaveca say thanks.
  2. Completely Bonkers New Member

    Joined:
    Feb 6, 2007
    Messages:
    2,580 (0.90/day)
    Thanks Received:
    516
    Rory Read has a lot of work cut out for him. It's tough having to clean up and turn the company around into an effective business. It was so much easier for those marketing boys to ride the wave...

    Good luck Read.
     
  3. DannibusX

    DannibusX

    Joined:
    Aug 17, 2009
    Messages:
    2,528 (1.30/day)
    Thanks Received:
    979
    Location:
    United States
    Fired and/or laid off people don't leave nearly a month after they get their pink slip. He probably resigned.

    Of couse, he could have been forced to resign, lol.
     
  4. de.das.dude

    de.das.dude Pro Indian Modder

    Joined:
    Jun 13, 2010
    Messages:
    7,914 (4.80/day)
    Thanks Received:
    2,121
    i bet its forced. AMDs marketing is pretty BS.
     
  5. Zubasa

    Zubasa

    Joined:
    Oct 1, 2006
    Messages:
    3,980 (1.33/day)
    Thanks Received:
    457
    Location:
    Hong Kong
    Given how someone managed to shit 800 million transistors on bulldozer, I am not surprised
    TBH, AMD's marketing department is pretty worthless for the last decade or so.
     
  6. Vancha

    Joined:
    Jun 18, 2010
    Messages:
    359 (0.22/day)
    Thanks Received:
    62
    Considering how spectacularly mishandled Bulldozer was from a marketing point of view, this doesn't surprise me.

    It's good to see the new CEO is willing to make big changes to get AMD's shit in order (it needs them).
     
  7. NC37

    NC37

    Joined:
    Oct 30, 2008
    Messages:
    1,205 (0.54/day)
    Thanks Received:
    270
    You mean...no more PR releases with the word "AMD" used 50x in a single paragraph? Whatever will we do!! :D

    Good move Read. Bout time the old guard moved on before AMD sinks worse. If they botch Trinity, then there truly is no hope left outside of Radeon.
     
  8. yogurt_21

    yogurt_21

    Joined:
    Feb 18, 2006
    Messages:
    4,452 (1.38/day)
    Thanks Received:
    598
    Location:
    AZ
    wait, let me get this straight. AMD has marketing?
     
    erocker, Zubasa, Static~Charge and 2 others say thanks.
  9. Casecutter

    Joined:
    Apr 19, 2011
    Messages:
    1,189 (0.89/day)
    Thanks Received:
    90
    Location:
    So. Cal.
    I'm regrettably not expecting much from Trinity and Piledriver. That next engineering spin was pretty well completed by the team (prior Rory). The best we can hope is they come as scheduled and aren't over sold (PR). As for engineering and production, Rory has little to affect that now, though the second PR will absolutely be under his thumb. All AMD needs from Trinity and Piledriver, is to bump the performance in some places, finding more efficiency, get production/yield up, and hold to the same pricing. Piledriver doesn’t need to awesome just evolutionary, while still backwards compatible. Llano wasn't really a primetime player and since Trinity won't be backward compatible that news really put Llano/FM1 out to pasture. This time the APU should much improved and really make the pump in OEM/and mobile markets. Best AMD/Rory can do now is discount Llano/FM1 parts and get them out of the market long before Trinity shows. Actually, it they’re not a bad little platform for grandparent builds.
     
    Last edited: Dec 14, 2011
  10. trickson

    trickson OH, I have such a headache

    Joined:
    Dec 5, 2004
    Messages:
    6,494 (1.77/day)
    Thanks Received:
    956
    Location:
    Planet Earth.
    Another one bits the dust . Time for another shake up . Maybe because they did not know how many transistors were on BD and all that Hype about how fast it was and setting a world record for overclocking ? That was some good marketing there !
     
  11. erocker

    erocker Super Moderator Staff Member

    Joined:
    Jul 19, 2006
    Messages:
    39,951 (13.00/day)
    Thanks Received:
    14,378
    This is the reason for whoever is in charge of marketing at AMD needs to leave. They need to do a much better job.
     
    yogurt_21 says thanks.
  12. f22a4bandit

    f22a4bandit

    Joined:
    Sep 20, 2010
    Messages:
    574 (0.37/day)
    Thanks Received:
    196
    Location:
    SATX
    I wholeheartedly agree. About the only time you hear mention of AMD is through their press releases. The average consumer doesn't know about AMD, and if they do, they have the general impression that they stink (not completely true, not completely false based on viewpoint) and ask "Isn't Intel better?"

    They (AMD) don't have the budget that Intel possesses, but that doesn't mean they can't spend money on advertising. Of course, at this point, I don't know exactly how they'd break through, or what they'd advertise.
     
  13. Fx

    Fx

    Joined:
    Oct 31, 2008
    Messages:
    518 (0.23/day)
    Thanks Received:
    94
    Location:
    Portland, OR
    nice, it appears that Rory is proficient with a double headed axe
     
  14. erixx

    erixx

    Joined:
    Mar 24, 2010
    Messages:
    3,491 (2.02/day)
    Thanks Received:
    500
    CMO, yet another acronim for the sack (no pun intended, lol)
     
  15. Thefumigator

    Thefumigator

    Joined:
    Jun 11, 2008
    Messages:
    417 (0.18/day)
    Thanks Received:
    66
    [​IMG]
     
  16. trickson

    trickson OH, I have such a headache

    Joined:
    Dec 5, 2004
    Messages:
    6,494 (1.77/day)
    Thanks Received:
    956
    Location:
    Planet Earth.
    Well after the Big Disappointment I guess it is time to call in some one else . Maybe this guy will know how many transistors are on the next CPU ? Not just give us all a fluff piece on how fast it can over clock ?
     
  17. Kantastic

    Kantastic

    Joined:
    May 12, 2009
    Messages:
    5,156 (2.52/day)
    Thanks Received:
    993
    AMD had a marketing department?
     
  18. trickson

    trickson OH, I have such a headache

    Joined:
    Dec 5, 2004
    Messages:
    6,494 (1.77/day)
    Thanks Received:
    956
    Location:
    Planet Earth.
    By the looks of it . NO ! :shadedshu
     

Currently Active Users Viewing This Thread: 1 (0 members and 1 guest)

Share This Page