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AMD Kills ATI Brand, Future Products to Feature Brand Change

Discussion in 'News' started by btarunr, Aug 30, 2010.

  1. theubersmurf

    theubersmurf

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  2. phanbuey

    phanbuey

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    Idiots.
     
    El_Mayo says thanks.
  3. Kaleid New Member

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    They should have done this a long time ago. Build up the AMD brand.
     
  4. Animalpak

    Animalpak

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    big fail
     
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  5. _JP_

    _JP_

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    Holy crap...:eek:
    I thought the thread I read yesterday was going to stay as a rumor and not actually happen...
    Although the idea behind this is valid and very understandable, I'm going to miss the ATi badge on the packaging. I still refer to Radeons as ATi, not AMD...

    W1zzard, will you change the logo for Radeons accordingly on GPU-Z or will you leave the current ATi logo as a tribute (or any other reason)?

    Anyway, now I've got some...stuff to do...bye

    *Rushes to eBay in search of the remaining ATi nerd stickers/badges for future profit*
     
  6. wolf

    wolf Performance Enthusiast

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    HossHuge and (FIH) The Don say thanks.
  7. Roph

    Roph

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    Now that is neat. Good idea :)

    But at the end of the day, it's still the same product inside. At least the logo looks almost identical and they're retaining the red. I would have hated to see green radeon labels :wtf:
     
  8. yogurt_21

    yogurt_21

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    well we all knew this was coming so its no surprise, now as long as they stick with the same basic logo its cool, but if they start going with standard amd green it's really gonna confuse the crap out of your average joe consumer.
     
  9. Munki

    Munki

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    Let the mayhem begin. Poor Best Buy employees are going to be harassed by elderly people and their questions..............worse than normal. Although, I am kind of excited and sad at the same time, damn these bittersweet moments.
     
  10. pantherx12

    pantherx12 New Member

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    No bother, hardware is still the same right?

    Care amount = -12
     
  11. Rexter

    Rexter New Member

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    A sad day... Well, time to gather all my ATi products and store them in a safe place. Might be worth money sometime now.
     
  12. naoan New Member

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    I wonder if they will change the Catalyst icon also...
     
  13. [I.R.A]_FBi

    [I.R.A]_FBi New Member

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    driver66 says thanks.
  14. AlienIsGOD

    AlienIsGOD

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    IMO the Radeon moniker is what ppl relate to ATI/AMD cards. The color scheme on the logos are pretty much same as before and most ppl I know go by the board partners name... i.e. Sapphire, XFX, etc.
     
    Crunching for Team TPU
  15. amschip

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    I seriously wonder why people consider it a bad move.
    For us enthusiasts it doesn't really matter as sticker doesn't tell us much anyway. It's a written system specs that we are looking for. Sellers also won't be confused as well as they also follow written system specs.
    As for regular joe no matter how many stickers you will put they wouldn't see a difference anyway (apart from less clutter on a chasis which is good)! My friend recently bought a laptop and she didn't even know she has ATI card until i told her so!
    Consider this - do you buy a system for stickers or for a content? This is not pimp my ride but a serious consideration of power to price ratio only :)
    When a regular joe again is looking at all those stickers he still has to ask for assistance and i can bet my ass that he will not go for a system with more stickers on it as the only reason :)
     
  16. v12dock

    v12dock

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    Meh, I don't think people will really care, but this is funny

    Just yesterday I was talking about this....:laugh:

    Anywho I know someone who hates AMD and Nvidia whatever will they do.....
     
  17. Munki

    Munki

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    Buy a typewriter
     
  18. pantherx12

    pantherx12 New Member

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    Well considering ATI have been AMD since 06 I imagine he won't be fussed :laugh:
     
  19. Melvis

    Melvis

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    Keep all ya ATI cards, they just became classics, part of History and might be worth something in the future?
     
  20. PVTCaboose1337

    PVTCaboose1337 Graphical Hacker

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    This is too bad. Although I guess it is a good PR move to make AMD seem bigger. Now when you buy a laptop, you can have an Intel processor and an AMD GFX sticker. Very clever as AMD will become more well known.
     
  21. Steevo

    Steevo

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    Who wants to get a company to make us some ATI graphics logos?

    Really I could care less as long as the performance and price are right. I'm just glad they didn't go with green.
     
    10 Million points folded for TPU
  22. (FIH) The Don

    (FIH) The Don

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    and here we have the latest AMD card........and its.....GREEN :eek: its a Nvidia undercover card :eek:
     
  23. Delta6326

    Delta6326

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    hey i was part of that survey but i said i like ATI and get rid of Radeon not the other way. :cry: ohwell its going to be the same product so i don't care
     
  24. Kreij

    Kreij Senior Monkey Moderator Staff Member

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    AMD should have done this from day one to show a full commitment to the GC line.

    When they bought ATI they said they had no intentions of changing the name. The obvious reason being that if ATI went down the dumper it would not damage the AMD brand.
    Now that they are doing well they have no problem rebranding. Seems a little duplicitous

    However, it's their money and they can do what they want.
    As long as the cards continue to rock I don't care what they call them.

    Just my $1.37 ( <-- that's 2 cents adjusted for inflation)
     
  25. Delta6326

    Delta6326

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